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Digital Queensland site helps build business capability
THE testing phase of www.digitalqld.com.au (Digital Queensland) is offering a taste for how powerful the final version is likely to be in helping Queensland businesses to build capability across a range of business issues.
The brainchild of Queensland-headquartered Digital Business insights (DBi) group – and supported by business news and information from Business Acumen magazine – Digital Queensland is a world first in the way its fully connected business and economic database can be used to benchmark businesses and funnel useful information to business leaders. 
Underpinned by almost 60,000 in-depth business surveys and analysis of Australian businesses of all sizes, conducted by DBi over the past 14 years, this foundation version of the site is being used to show its potential as an evidence-based knowledge resource for business leaders.
DBi chief executive John Sheridan said the areas of the site open to public viewing at the moment provided an introduction to business leaders, educators, researchers and government leaders. Even in its basic form, Digital Queensland features in-depth video presentations from experts – all people identified as leaders in their fields through the DBi research – that examine more than 100 business challenges DBi’s research identified as top-of-mind for business leaders.
Mr Sheridan said feedback on Digital Queensland had been swift and positive, even though the site was intentionally “flying below the radar, really, at this stage”.
“The feedback we have been getting from people we have told about it, who are leaders in their fields – CEOs, business owners, HR experts, technologists, academics, researchers and leaders in government – are very, very positive and supportive,” Mr Sheridan said. “These are people who really know what they are talking about and they can see straight away where this is headed and the power it represents for business and economy building.”
Mr Sheridan said the next phase of Digital Queensland would introduce a video magazine ‘channel’ offering insights and solutions to the issues and challenges facing Queensland businesses – facilitated in alliance with Business Acumen magazine.
Digital Queensland will steadily progress the introduction of business ‘toolkits’ along freemium service lines. Based on what is being learned through Digital Queensland, Mr Sheridan said other planned industry and region-specific sites will be established over the next two years – and all benefit from being “interconnected” and communicating.
“This has never been done before, anywhere in the world, and we are becoming more confident that this platform will become one of the key catalysts for business and regional development in Australia,” Mr Sheridan said.
“We are designing this innovative platform to help business to deal with disruption, lift its gaze and actively begin to turn things around in ways that have only been possible with the onset of the digital revolution.”
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