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How to resolve AdBlock issue? Delta Global wraps data into effective packaging
By Leon Gettler, Talking Business >>
HOW DOES a company future proof itself in the wake of the climate crisis?
Robert Lockyer, the CEO and founder of Delta Global, a leading supplier of luxury sustainable packaging globally, said it’s a major question now that companies everywhere are asking.
He said businesses could only do that by evolving around the sustainable needs of consumers.
“It used to be an agenda point, and now it’s the agenda,” Mr Lockyer told Talking Business. 
“I’ll give you an example. If somebody said very plainly to me ‘Can you come along and give us a quote for our packaging?’, I’d probably say ‘No’ because that’s not really what we’re about.
“Ultimately what we want to do is create less packaging for brand globally.”
Data helps creative decisions
Mr Lockyer said one of the key ways Delta Global does this is by looking at data.
“Data is one of the biggest drivers of our business now, particularly around managing [the] supply chain and we’ve implemented a platform called Delta Global Intelligence which tracks the entire supply chain from the very beginning all the way through when it lands in a client’s DC (distribution centre),” he said.
“We’re actively trying to be smarter, use that data to drive decisions, as opposed to using legacy decisions
“We are able to provide the economies of scale in the businesses we deal with and, therefore, you don’t need to hold as much stock.
“Our growth strategy is trying to work with more brands to make less packaging for each of them.
“That’s the best example of how businesses need to evolve, because ultimately if you end up with a price-based decision model, you end up with a race to the bottom and there’s only one way that ends up.”
Intelligence pays off
Mr Lockyer said when the company first looked at Delta Global Intelligence, he could see that would become the biggest areas of investment for the business.
“I was very much of the opinion that if we’re going to do this, we’re going to do it properly,” he said.
“We’re going to build it right and we’re going to make sure it’s customer intuitive from our perspective, and also from the client’s perspective. “
He said there was a problem with companies greenwashing today “and governments everywhere are bringing in laws to control it”.
Truth telling beats green-washing
Mr Lockyer said there was a way businesses could avoid greenwashing.
“Don’t make claims you can’t substantiate,” he said.
The best way for businesses to do this is not to ‘shoot for the stars’ but to try and do it in smaller steps.
“If you do it in smaller steps, you are more likely to achieve those goals as you move forward,” Mr Lockyer said.
“If you come out and say, ‘We’re going to be sustainable’ and ‘We’re going to use this product’ and ‘We’re great’, the first thing that will happen is you’ll get called out.
“There are many activists looking for people that are making claims that are unsubstantiated.”
Mr Lockyer said businesses needed to be open to embracing technology. 
“It’s being open to having broader conversations and getting businesses, and particularly individual apartments within businesses, working together and removing siloed ways of thinking,” he said.
Hear the complete interview and catch up with other topical business news on Leon Gettler’s Talking Business podcast, released every Friday at www.acast.com/talkingbusiness
https://shows.acast.com/talkingbusiness/episodes/talking-business-12-interview-with-robert-lockyer-from-delta
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