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TomTom buys Sensis’ WhereIs assets
TOMTOM, the global positioning system (GPS) mapping provider, has bought Location Navigation from Australia’s Sensis, including the WhereIs map assets.
TomTom reported it would acquire all business activities of Location Navigation including its mapping intellectual property (IP) and customer database. 
“With this acquisition, we further strengthen our global map offering for automotive and licensing customers,” TomTom Maps managing director Charles Cautley said.
“TomTom will build on Location Navigation’s already high quality, richly attributed maps of Australia to deliver real-time maps that will enable Highly Automated Driving and Internet of Things applications for our customers.”
Mr Cautley said TomTom would fully integrate the Australian map database into its transaction-based mapmaking platform to enable real-time maps. Financial details of the transaction with Sensis, originally developed from Tesltra’s Yellow Pages and White Pages publishing assets, were not disclosed. Telstra sold Sensis to US private equity firm Platinum Equity in early 2014.
No financial details of the TomTom-Sensis deal will be disclosed.
TomTom has built its operation as a global leader in automotive navigation and mapping products. TomTom now also creates GPS Sport Watches, as well as fleet management solutions.
Founded in 1991 and headquartered in Amsterdam, TomTom has 4,000 employees worldwide and sells its products in 46 countries.
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