Business leaders must learn to shine on camera

BUSINESS communication is increasingly going ‘visual’ and this is being accelerated by the broadband-driven growth in unified communications. The challenge is increasing for business leaders to be able to communicate well ‘on screen’. 

That is where versatile television presenter, Natasha Zuvela’s Shine On Camera training venture comes in, utilising her 15 years of international television and event presentation experience for networks such as MTV, and Channel 7, Nine and Ten, along with fronting productions for major brands such as Virgin Money, Suncorp Bank, QBE, Bonds, Australia Zoo and Tourism Queensland.

Recognising the increased demand upon on chief executives, business owners, managers, board members and company spokespeople to be able to communicate effectively in front of a camera – whether it be in a television, webinar, or video conference environment – Ms Zuvela’s coaching and training business focuses on helping business leaders learn these increasingly vital skills.

“It is a skill, it is a craft. You can learn it. We can help you,” Ms Zuvela tells business leaders from all walks of life. She also alerts them to the increasingly important role of video in marketing, brand building online, sales and marketing and internal brand building.

Ms Zuvela explains in this interview with Business Acumen managing editor Mike Sullivan – utilising Shine On Camera’s mobile training studio and recorded by videographer and director of training, Tom Zettler – how they are coaching a wide range of business leaders to confidently master the increasingly vital skill of communicating on camera.

Natasha Zuvela’s Shine On Camera is assisting leaders of some of Australia’s largest corporations and small business owners alike who have discovered the power of modern vieo communication – not only to large audiences and on their websites, but to work teams in remote areas and staff across the board.