NEW research on the Internet of Things (IoT) by logistics provider DHL and global information technology (IT) group Cisco points to gains of up to US$1.9 trillion for the supply chain and logistics industries over the next decade.

The DHL/Cisco Trend Report also estimates the overall value to the world economy of IoT integration could be as high as US$8 trillion over the next decade – and most of those gains come directly from the fact that there will be 50 billion devices connected to the internet by 2020 compared with 15 billion at present.

The optimistic projections were made at the release of the DHL-Cisco Trend Report at the DHL Global Technology Conference in Dubai in late April. 

DHL also revealed it was collaborating with Cisco Consulting Services on a joint IoT innovation project that will improve decision-making in warehouse operations with near real-time data analytics based on wi-fi connected devices.

“At Deutsche Post DHL Group we have a deeply held belief in the positive powers of global trade,” DHL Express CEO and its board technology sponsor member Ken Allen said.

“Yet, as our Global Connectedness Index 2014 revealed, the overall level of global connectedness remains surprisingly limited. There is huge potential for countries to further increase their connectedness and prosper through trade, integration and technology.

“We believe the Internet of Things will be a primary enabler of this global transformation.”

The Trend Report estimates there will be 50 billion devices connected to the Internet by 2020 compared with 15 billion today, and it looks at the potential impact this technological revolution will have on business.

Mr Allen said the value at stake, combination of increased revenues and lower costs that is created or will migrate among companies and industries when new connections are made, reveals the huge potential when the internet and networks expand their connections to warehousing, freight transportation and other elements of the supply chain. 

For any organisation with a supply chain or logistics operations, IoT will have game-changing consequences, from creating more ‘last mile’ delivery options for customers, to more efficient warehousing operations and freight transportation, he predicted.

According to Cisco’s economic analysis, IoT will generate US$8 trillion worldwide in ‘value at stake’ over the next decade. This will come from five primary drivers: innovation and revenue (US$2.1 trillion); asset utilization (US$2.1 trillion); supply chain and logistics (US$1.9 trillion); employee productivity improvements (US$1.2 trillion); and enhanced customer and citizen experience (US$700 billion).

“Digital disruption is all around us and it’s having massive implications for business,” Cisco’s EMEAR president Chris Dedicoat said.

“Digitization and the expansion of the Internet of Things is a catalyst for growth, which is driving new economic models and enabling organizations to remain competitive and embrace the pace of change happening globally.

“This report clearly demonstrates that digitization and the IoT will deliver long term efficiencies and growth opportunities across a wide range of industries,” Mr Dedicoat said.

According to the report, over the next decade, the logistics industry could unlock higher levels of operational efficiency as the IoT connects in real time millions of shipments being moved, tracked and stowed each day.

In warehousing, connected pallets and items will be a driver for smarter inventory management.

In freight transportation, tracking and tracing of goods becomes faster, more accurate, predictive and secure while analytics of a connected fleet can help to predict asset failure and to schedule maintenance checks automatically.

Connecting delivery personnel with surrounding vehicles and people can become a way of monetizing and optimizing the return trip to improve efficiency and service in last mile delivery, the report points out.

For customers, this means DHL can provide an even faster, more reliable and cost-effective service, DHL vice president  for innovation and trend research, Markus Kückelhaus said.

“The Internet of Things is the connection of almost anything – from parcels to people – via sensor technology to the web and both Cisco and DHL believe this will revolutionise business processes across the entire value chain including supply chain and logistics,” Mr Kückelhaus said.

“To get the maximum global economic benefit, we’ll need to understand how all components in the value chain converge and this will require a comprehensive collaboration, participation and the willingness to invest to create a thriving IoT eco system for sustainable business processes.

“The new Trend Report is another step towards making sure DHL delivers the benefits of IoT to our customers.”

Cisco Consulting Services and DHL are now also collaborating on a joint IoT innovation project that will improve decision-making in the warehouse operations through near real-time data analytics based on wi-fi location data of selected devices.

The solution is based on Cisco’s Connected Mobile Experiences (CMX) which uses the high-density wireless network to collect aggregate location data on Wi-Fi connected devices.



LIFTING productivity must become a priority in 2015 or gains in our standard of living could be significantly eroded as the terms of trade continue to decline and our population ages, according to CEDA’s 2015 Economic and Political Overview released in Sydney on February 13.

Releasing the annual publication, CEDA chief executive Stephen Martin said there were positive signs the business community was taking action to lift productivity but there needed to be greater focus on innovation and investment in people. 

“Economic reform will also be vital to keep our economy healthy as terms of trade continue to fall post the mining boom,” Professor Martin said.

“On the political front, key issues will also result from our changing economic fortunes with rising unemployment and underemployment, particularly youth unemployment, and industrial relations.”

Other key economic forecasts anticipate:

  • GDP growth will remain below average in 2015 before returning to around average in 2016; 
  • the rate of decline in resources investment is expected to increase this year; 
  • housing construction’s contribution to growth will fade in 2015 without further rises in building approvals; and
  • a sustained pick-up in household spending growth is needed this year to support the non-mining sectors.

In addition to the economic and political forecasts, this year’s publication also looks at finance and funding of Australia’s future growth and funding social equity.

“As debates continue on access to healthcare and education and rising unemployment in particular youth unemployment, social equity is likely to become a major issue in 2015,” Prof. Martin said.

“Analysis provided in the CEDA report highlights areas where changes are needed such as Newstart, education and health.

“Importantly it also provides areas where savings could be made in the Federal Budget to help fund the changes needed including:

  • changing the Pharmaceuticals Benefits Scheme to reduce ineffective subsidies and over-pricing of drugs, potentially saving billions of dollars;
  • reducing tax breaks for superannuation; and
  • increasing the preservation age for access to superannuation to encourage people to stay in the workforce longer.”

Prof. Martin said financing in Australia has been examined because this is likely to significantly change in the coming decades, particularly with the growing pools of funds managed through superannuation and likely increasing foreign capital flows, in particular from China

“It is important that Australia is on the front foot about how these changes will impact business more generally but also financing for major projects such as infrastructure,” he said.

“Unfortunately the political instability currently being experienced federally, and at a state level through changes of government, is impacting on debates and implementation of reforms and major projects we need to keep our economy on track.

“It is also concerning that there has been a lack of appetite for national debate on areas of reform that need to be examined now such as broadening or increasing the GST, corporate tax loopholes and Federal/State fiscal arrangements.”

CEDA’s EPO, which has been produced annually for more than 30 years, provides analysis and discussion from leading economic, political and academic analysts on key issues that will have a significant impact on Australia in 2015.

CEDA 2015 EPO contributing authors are:

  • Economic outlook – Warren Hogan, chief economist, ANZ; Justin Fabo, senior economist, ANZ.
  • Political outlook – Michele Levine, chief executive officer, Roy Morgan Research.
  • Funding social equity – Cassandra Goldie, chief executive officer, Australian Council of Social Service. 
  • Finance and funding – Rodney Maddock, adjunct professor, Monash University; vice-chancellor's fellow, Victoria University.

The EPO was launched in Sydney through a keynote address by NSW Premier Mike Baird.

Other speakers at the launch event include Jane Halton, secretary, Federal Department of Finance and Warren Hogan, chief economist ANZ.

The launch event is to be followed by a series of events being held in Brisbane, Hobart, Adelaide, Canberra, Townsville, Melbourne, Perth and Darwin.

* CEDA - the Committee for Economic Development of Australia - is a national, independent, member-based organisation providing thought leadership and policy perspectives on the economic and social issues affecting Australia. The organisation prides itself in its "rigorous and evidence-based research agenda" and by staging forums and events that deliver lively debate and critical perspectives.

CEDA's membership includes more than 700 of Australia's leading businesses and organisations, and leaders from a wide cross-section of industries and academia. An independent not-for-profit organisation, it was  founded in 1960 by leading Australian economist Sir Douglas Copland. Funding comes from membership fees, events, research grants and sponsorship.


THE IMPACT of foreign investors in Australian residential property is the subject of a special report by Propell National Valuers – and the results are in contrast to recent reports in the popular media.

Prepared by Propell National Valuers head of research, Linda Phillips, the report found the impact of foreign investors is in defined markets and is here to stay. But canny domestic investors are seeing the trends and joining these markets for greater price growth. 

“Foreign buyers are here to stay,” Ms Phillips said. “Their impact is in defined markets.

“Rather than complaining about them, domestic buyers might do better to deal into the game and buy into the same market on the assumption that price growth will be stronger in those markets that attract foreign buyers.”

The Propell report found overseas buyers mostly came from China, Canada and the US.

She said “media hype” about foreign buyers pushing up housing prices had been way overstated, based on a recent House of Representatives report and submissions.

“Australia already has tighter restrictions on foreign buyers than most countries,” Ms Phillips said. “Foreign buyers account for less than 2 percent of all purchases.

“Although the Sydney market gets the headlines, Melbourne approvals were double those of Sydney (over the past year).”

Ms Phillips said the important factor in residential property was that foreign buyers targeted specific property ranges, mostly inner city apartments and expensive properties in Sydney and Melbourne, with Brisbane starting to attract interest.

“In those specific markets, the impact on prices is likely to be measurable,” Ms Phillips said.”

A factor into the future was that that fall in the Australian dollar is making Australian property more affordable for overseas buyers and interest is likely to increase.

“Australian property prices are cheap compared to most cities in Asia,” Ms Phillips said.

“Melbourne core CBD prices are on par with Kuala Lumpur, 50 percent cheaper than Sydney, 200 percent cheaper than Singapore, 350 percent cheaper than Hong Kong, and a staggering 550 percent cheaper than London.”

The Propell National Valuers report determined that house prices were likely to continue to increase in the next year, regardless, by 10 percent in Sydney, and 7 percent in Melbourne.

Ms Phillips said the House of Representatives report that the Propell research also looked at stated: “Foreign investors are vital to the property market, are not to blame for making prices unaffordable for Australians, and if banned would curb the construction of new homes.”

However, Ms Phillips said the report also proposed better compliance measures by the Foreign Investment Review Board (FIRB) and the law should be enforced – but these measures would not affect the demand from foreign investors.

Click here to download the report in full


EXTRA >> A Report by Digital Business insights.

THE not-for-profit sector in Australia includes over 700,000 not-for-profit organisations, 100,000 incorporated associations and 10,000 companies limited by guarantee.

The sector can be broadly divided into public-serving or member-serving organisations.

Public-serving organisations typically deliver health, education or community services.

Member-serving organisations exist for the benefit of their members, in the areas of sport and recreation and common interest. Interest organisations include peak bodies, religious organisations, political parties, lobby groups and unions and professional and business associations. 

Not-for-profit organisations are increasingly adopting and using Information and Communication Technology (ICT) to improve their productivity, service delivery and enhance the many ways they interact with government, businesses and the community.

The value of ICT to an organisation varies depending on the organisation size, type, location and services delivered. Some business processes are common to all not-for-profits and some are specific to public serving or member serving organisations.


Public serving


Member serving


Accounting, database, security, backup/storage, telecommunication, internet, website, compliance, ordering, buying,


Reporting, tenders, volunteers, rostering, client management


Fundraising, member management, collaboration


It also helps to understand the value ICT can deliver by looking at the relationships the organisation has. All organisations have internal relationships and activities, as well as external relationships with customers or clients, suppliers, competitors and complementary organisations.


ICT enhances various internal administrative business activities for the not-for-profit sector – accounting, payroll, records and information (database), rostering, internal communication and so on.

Accounting – MYOB, Quickbooks, Xero, Arrow, Attache, SAP etc

Database – Access, Excel, SQL, Filemaker etc

Rostering – None, Excel, Time Target etc

Security – Norton, AVG, NetboxBlue, Interactive etc

Backup/Storage – Hard Drive, NAS, SAN, DVD, CD, Tape

Intranet – web developer

Mobility – Airwatch, GBM, Blink, VmWare etc



Customer relationships will vary depending on the type of not-for-profit organisation. ICT can enhance communication through telephone, SMS, email, email newsletter and web site, and also help with the active management of relationships through client and customer relationship software.

Phone – Telstra, Optus, Vodaphone etc

Internet – Telstra, Optus, iiNet, TPG, Pacific Internet etc

VoIP – Skype, Broadsoft, Asterisk, Avaya, Cisco etc

Website – web developer

CRM & membership – MS CRM, IMIS, ACT, SDG, Salesforce, Access, Outlook, EventPro, Frontdesk, Aspedia etc

Client Management – CareManager, Pivotol, Tectura, XaptCare, iCare, QuickKids, ionmycare etc



Supplier relationships will also vary depending on the type of organisation. For public serving organisations funded by government, there is an ongoing cycle of tendering for funding and reporting on services delivered. Member-serving organisations manage member fees.

Both types of organisations may raise funds and sign up and manage volunteers. All organisations may buy general goods and services. ICT can support all these activities through fundraising software, telemarketing, Government tender and reporting portals, and general supplier websites and portals.

Reporting – Excel, Calxa, Datacare, Arrow etc

Volunteers – Outlook, Vision6, etc

Fundraising – Blackbaud, ThankQ, Donor Management, Open Alms etc

Ordering/Buying – Supply/Buy website, portal



All public serving organisations compete for funding. Members-serving organisations compete for members. The internet provides a simple, quick research platform for competitive intelligence gathering as well as a research resource for proposals and reports.

            Tenders – Government portal

            Research – Web browser



Not-for-profit organisations often collaborate in service delivery, lobbying, promotion and education. ICT provides a number of collaborative platforms including weblogs, wikis and portals.

            Information portal – InfoXchange, Our Community, Connecting Up, DoC


ICT satisfaction and concerns

Respondents to the last four surveys over 8 years raised specific issues with ICT products and services. The main issues were – lack of software designed and customised to the sector needs, software not fully integrated or able to be easily integrated with other software, affordability, training and support, not intuitive and not easy to use.

Organisations need the right client management software, staff management software, customer relationship management software, membership and fundraising software to operate effectively.

Overall problems with IT & software

Integration, compatibility, software bugs, not focused on non-profit


Old software, can’t afford to upgrade


Can’t get training, can’t afford training, need support, can’t afford it


Want to analyse data and generate better reports


Want open system solutions


“Need to provide software that is everywhere and everywhen” Church, NSW

The cost of hardware and software, and cost and availability of training required to use it effectively are two other major issues holding non-profits back from increased productivity and effectiveness.

It is only the enthusiasm, flexibility and commitment of the sector to service delivery that compensates for flaws in the tools that are available to them.

“Prices are prohibitive for small non-profits” Creative & performing arts, Victoria

Many issues are common to all organisations regardless of their size – integration, reporting tools and CRM. Larger organisations manage their own training needs effectively.

Issues by size of organisation


Training, need database and reporting tools, cost


Upgrades expensive, need CRM, Adobe products expensive, training


Integration, no funds for training, compatibility, reporting, need upgrades


Integration, training, support, Adobe costs, need CRM


Integration, need CRM, support, training


Integration, reporting, need custom CRM


Integration, reporting, support, inflexible vendors, CRM essential


Integration and support

There are signs of improvement in this area as a result of the overall trend towards open systems, web based solutions and managed services. But not all software developers are moving in this direction fast enough for the sector.


Effective analysis and reporting demands an integrated operational platform and many non-profits wrestle with hardware and software that is not fully integrated, open system, up to date, supported and funded, often using a mixture of hardware and differing versions of software.

This situation is further compounded by government and peak bodies developing and providing reporting databases and portals that are clunky, slow, non intuitive and not well supported, and then expecting non-profits to use them as the primary reporting tool for their funding.

Legacy hardware and software increasingly causes problems. Many organisations can’t afford to upgrade their hardware and software, and can’t afford to train staff (especially volunteers) and maintain new ICT products even if they could afford them. This reinforces the requirement for all non-profit software to be intuitive, easy to learn and use.


The DonorTec program and the annual Connecting Up events are two programs that lead the way in trying to improve the affordability and information issues.

Connecting Up, Our Community, Infoxchange and Church Resources also work individually and together to lobby State and Federal Government for more and better directed initiatives to improve capability across the sector.

As a result of this lobbying there are signs that hardware and software vendors in Australia are developing, updating and providing more solutions that are valuable to the sector. But it is slow and the current financial environment is clearly affecting many smaller ICT developers.

Cisco and Microsoft have supported the DonorTec program from the beginning. Existing CRM products are now being repurposed and configured to reflect the needs of non-profit organisations. Other software products have been customised for the sector. But these efforts only go so far and none of them address the major integration issue. In many ways they make it worse.


One issue raised by non-profit organisations was the lack of off the shelf software developed with their needs in mind, specifically Customer Relationship Management software (CRM). Many products address only part of an organisations needs. There is a perception that software is developed for business … not the non-profit sector. This is especially true with CRM software.

“Can’t find good CRM for a small organisation” Youth Services, Victoria

"We need a CRM with integrated fundraising” Multiple Services, Tasmania

 “We need a CRM system”Law & Advocacy, Victoria

 “We have outgrown our custom-built CRM" Philanthropy, Vic

Another perception is that State and Federal GovernmentS are not software developers, and when they build web-based tools and portals for reporting or other reasons … they don’t do a good job. Software has bugs, is slow, isn’t intuitive or user friendly, is not supported … and users inherit the blame.

Dissatisfaction is wide ranging – “Transport Access  – slow and limited; CLSIS legal database – poor and out of date; Health Network – slow and frustrating; CAIS – flawed and doesn’t meet our needs, prescribed by DHS so meets their needs and can't be modified to meet internal needs; VPAD - Government provided and very poor."

“Government provided software is difficult to use and has reliability issues.” - Disability Service, NSW

Compounding this problem is the growing operational desire to integrate and share data across a range of applications. Funded non-profits have to report to funding bodies regularly and this requires software integration to avoid multiple data entry, and to be able to create tailored reports effectively. And indeed for the CEOs across the sector to be able to manage their organisations with clarity, oversight and access to information.

Some larger organisations have addressed this issue by using external integrators and software developers to create solutions, or implementing fully integrated (ERP) systems. This option isn’t realistic for smaller organisations because of the initial cost and ongoing support requirement for the system.

“The biggest concern is the lack of system integration across our organisation and the huge loss in productive hours resulting from this.”  Peak Body, Queensland

Even when existing solutions are available, many organisations are not aware of them. Many non-profits are still unaware of the DonorTec program.


Non-profit organisations don’t have money to waste and often don’t have money to spend on ICT at all. The structure of funding provision (lump sum) and timing (one-off, for program or for fixed period) also doesn’t usually match the new payment options now available for managed services (cloud computing services) delivered online for a monthly fee.

Organisations are often forced to wait to buy new technology, and upgrading equipment and software is something that only large organisations do to a planned schedule. Most others upgrade only when systems fail and they are forced to.

The result is often a mixed bag of hardware, software and operating systems, making it even more difficult to manage training, support and licences. There is also concern about the legality and currency of licences because of the inclusion of donated equipment.

The DonorTec program has had, and continues to have, a positive influence in helping non-profits upgrade software and is one of the most valuable strategies for building capability in the sector. But support for the DonorTec program by Microsoft and Cisco is likely to finish in the near future, not just in Australia, but also internationally where the program is managed by TechSoup Global.

Cost, training and support are linked by many organisations. There is concern about the expense of purchasing software and then getting the most productive value from it, especially if the software is not intuitive and easy to use.

“Not able to keep up to date (no money)” Disability Service, NSW

Non-profits are expressing a desire for the DonorTec program to include Adobe products and MYOB.

“Would love Adobe products through DonorTec”Education & Training, NSW

 “Wish MYOB was available through DonorTec”  - Creative & Performing Arts, Victoria


Training (or the lack of it) to get the most out of the investment in technology is an issue raised by many organisations. Most training is on the job and many organisations can’t afford external training, especially for their volunteers and part time workforce. Most “pick things up as they go along”.

“Expense of purchasing software and training staff how to use it effectively” - Seniors Organisation, South Australia

“We need access to local, low cost and tailored training” - Industry Association, Victoria

The main currents of the digital revolution – more connection, more collaboration and more integration, impact non-profits just as much as businesses and households.

Convergence between telecommunication and data is creating new opportunities for cost saving and improved communication though VoIP and unified communications. Low cost mobile devices offer new opportunities to manage service delivery more effectively.

Cloud computing offers the potential for lower cost software services and new payment regimes. But VoIP, mobility and cloud computing all carry new issues and problems that need clarification and understanding. Governance, legislation and regulation impact the funded sector to varying degrees.

Added to this, the pressure from other quarters continues to grow with changing expectations and increasing demands from clients, customers, government legislation, auditing and funding bodies.

Government is expecting “more for less” – more and better service delivery for less funding, whilst investing little or nothing to help the sector meet its obligations or help the sector better leverage the opportunities delivered by technology.

It is assumed that these things will take care of themselves through market supply and demand. From the consistency of the issues raised and comments made over the course of four national non-profit surveys over 8 years from 2006 to 2013, it is evident that this is not the case.


It is possible to address many of these issues, but to do this effectively requires:

  • knowledge of ICT demand and use across the sector – which DBi has accumulated over the past 10 years through its surveys across the sector 
  • the ability and knowledge to bring together the key ICT vendors and manage the collaborative effort required to address the demand issues – which DBi can manage because of its industry networks, knowledge, experience and neutrality in the sector 
  • the ability to bring together the Data Centres and Hosting,  Systems Integrators and Software solutions to create “total solution” options for the sector – still leaving competitive options and choices in place, but moving those competitive options from single point solutions to total solutions. The solution mix can be modularised so buyers can select options that suit them best – by cost, preference, industry category etc. 
  • the ability to provide training and support to meet the demands of the sector relative to this solution mix – which DBi can deliver through its digital toolkit platforms and learning management system. 
  • the ability to manage both the provision of higher cost options delivered by Telstra, Optus and Macquarie Telecom and lower cost options delivered by the tier 2 and 3 data centres – to meet existing comfort levels, existing relationships, budgets, preferences and other issues that affect a buying decision. 

Getting this “right” will go a long way to increasing efficiency, productivity, affordability, capability and collaboration across a sector that delivers many government funded health and community services programs as well as supporting the membership based organisations important for community vitality and health.



CORPORATE advisory and stockbroking firm Morgans has identified that the Australian economy is in the early stages of recovering from what it calls a ‘growth recession’.

Morgans’ research suggests this means economic growth without employment growth indicating business is working through productivity gains – but is also negatively impacted by Australia’s relatively inflexible labour markets. 

“What this means is that although the Australian economy has been growing it has been growing below the historical trend growth rate, of circa 3.2 percent, needed to generate net employment,” executive director for Morgans Corporate Advisory division, Philip Lee said.

“Hence, unemployment has been increasing despite economic growth in absolute terms. We forecast economic growth should accelerate to around 3.0 percent this calendar year.”

Mr Lee said this would be up from the 2.7 percent growth mark of 2013.

“Which suggests that the recovery in Australia will be what other countries call ‘a jobless recovery,” he said.

Mr Le said any recovery “will inevitably create opportunities and threats for Australian businesses” however a jobless recovery effectively suggests improved productivity.

“Businesses continue to suggest to us that one of the biggest challenges to Australian growth at present is its relatively inflexible labour markets,” Mr Lee said.

“In time this will likely lead to some form of Government intervention but in the meantime businesses will need to adapt and focus on productivity initiatives and innovation.

“Business confidence is key to support and accelerate growth. As the saying goes, success breeds success.”

What may positively surprise Australian economic forecasters is better than expected growth from its key international trading partners, Mr Lee indicated.

“The United States economic growth is being driven by improved consumer spending, a better market for housing, and stronger export growth,” he said.

“China purposefully continues to transition from export driven growth to domestically driven growth, which is forecast to remain well above 7 percent.

“Europe appears to be at the beginning of a modest recovery following its sovereign debt crisis, and the UK is coming off a low base but is expected to grow faster than Germany over the next two years,” Mr Lee said.

“As a result, opportunities will arise for Australian companies directly and indirectly leveraged to these key trading partners.

“A collateral benefit of stronger trading partners is a likely depreciation in the Australian dollar improving the global competitiveness of Australian businesses but likely impacting our importing companies.”

Mr Lee said Morgans analysts were expecting 2014 to present businesses with a plethora of productivity and growth opportunities.

“However, typically the pursuit of these growth opportunities, particularly if being driven by international demand, can be expensive and capital hungry,” he said.

“Access to debt markets remains a challenge for most emerging companies and ‘merger and acquisition’ opportunities are becoming more complex and expensive,” Mr Lee warned.

“Equity markets typically lead economic improvement by 12 to 18 months and as such will, in our view, become a more readily available and cost effective source of funding for emerging companies in 2014.”

Morgans, a long-term Industry Expert member of Queensland Leaders, recently struck a strategic alliance with CIMB Securities International Australia for research and cooperation on corporate advisory and capital markets in Australia. The alliance initially gives Morgans customers access to highly ranked research of CIMB Australia provides CIMB Australia with Morgans’ distribution platform of more than 300,000 customers for equity capital market transactions.




ITS MAIN title is Grow Your Business FAST – but the subtitle tells it like it is: 'The Quick, Dirty, and Uncensored Secrets to Extraordinary Small Business Success Despite Recession, Crap Governments and Tight-arsed Banks’.

It is the work of UK-based copywriter and web marketeer Jon McCulloch, who happily admits he is “an unlikely genius and small business advocate who stops at nothing to make sure savvy and open-minded business owners know the truth”. 

Mr McCulloch’s goal is to help readers work less, earn more and build their own empires – but those stepping up to the plate must have a hard exterior. Mr McCulloch is as intense and unorthodox as they come.

The information his publishing company has released on this book gives a fair indication of what the prospective reader is in for.

“Those engaging with a business growth consultant would likely imagine a suit-clad gentleman with the perfect side parting and lack of social skills to match. Stop right there; Jon McCulloch is a celebrated and renowned consultant, but he’s so unconventional in appearance and approach that he’s come to be known as the Evil Bald Genius.”

Grow Your Business FAST: The Quick, Dirty, and Uncensored Secrets to Extraordinary Small Business Success Despite Recession Crap Governments and Tight-arsed Banks will make readers very uncomfortable, but for good reason. Mr McCulloch knows the truth about growing any business, and the truth hurts.

Jon McCulloch’s scathing and uncompromising style and language are for neither the sensitive nor the faint-hearted. He claims that in Grow Your Business FAST there’s something guaranteed to offend everyone.

But that’s okay, he asserts, because he is not in the business of winning friends and influencing people – and certainly not if it comes at the expense of hiding or obfuscating the truth about what it takes to succeed legally, morally, ethically, and entirely above board in business in today’s dire economy, “despite recession, crap government, and tight-arsed banks”.

“So if you're looking to have your hand held and your fevered brow mopped with gentle, loving hands, you’d be best advised not to read this book, because you won’t like it,” Mr McCulloch said.

“I can be your best business friend, but your worst personal nightmare.

“Each of my strategies is proven and ‘battle-tested’ in the real world, but I’m not going to tread on eggshells just to make you feel good while delivering them. Look, your business skills likely suck and you have a growth strategy as useful as a one-legged man in an arse kicking competition. But it’s okay, I’ll help you change it.”

 “It is possible to make more money with less work and fewer headaches; just don’t expect it to be easy. This is the complete blueprint that will see your bottom-line skyrocket in just three months. But, damn, I don’t even know why I wrote it sometimes – 99 percent of business owners I meet are too lazy to even deserve this kind of information.”

Evil Bald Genius Jon McCulloch may live in West Cork, Ireland – “with Mrs EBG, his Jack Russell Terrier, Haggis, and an assortment of other dogs and cats” – but he has a global client base for his primary business as a copywriter and marketing consultant. In fact, he calls himself  “the most expensive copywriter and marketing consultant in Europe, as far as I know”.

He is regarded as one of Europe’s leading educators in direct response marketing and meets the needs of a fixed private client list, claiming to rarely open up to new clients because the ones on his list “never leave”.

When not busy writing inflammatory business books to assist business owners find their way, he claims to spend most of his time reading, writing, riding his bike, pumping iron, and growing the businesses of his 26, £997-a-month Elite Mastermind Members.

Sounds like he does not need those tight-arsed banks himself these days.




TECHNOLOGY entrepreneur Yvette Adams has written a book to assist parents in understanding and adapting to the digital world of their children.

Last year’s Australian ICT Woman of the Year at the National iAwards, Ms Adams is a serial entrepreneur who operates The Creative Collective, a creative services and training agency, out of her commercial warehouse at seaside Maroochydore, Queensland. 

Today's kids are intuitively able to use every device, app, game and social network handed to them. Just give a tablet or a smart phone to a toddler and watch what happens.

Ms Adams, a mother of  children aged seven and 10, said children desperately needed their parents to understand the technology they are using right now, and to embrace the technology themselves. Her book, being released steadily across Australia, is titled No Kidding – Why Our Kids Know More About Technology Than Us (and What We Can Do About It!) in an effort to help parents adapt to this digital world.

“There is no point in fighting technology or ignoring it. It’s not going away, and the sooner you embrace it, the better off you and your family will be,” Ms Adams said.

She has aimed the book at assisting parents to get started with technology and to understand how it can actually help, and not hinder family life through many practical applications. She outlines these benefits as technology to save time, technology to save money, technology to stay fit and health through to technology to be a creative family.

More than 500 websites and apps are showcased throughout the book. Industry leaders such as David Bartlett, who has been named one of the Top 50 Most Influential People in Technology in Australia, Andy Lark and Vanessa Garrard have contributed to the book.

Mr Lark is the former chief marketing and online officer at the Commonwealth Bank of Australia, who sits on the board of New Zealand technology venture capital firm No.8 Ventures. Ms Garrard leads E3 Style, the largest licensed youth electronics supplier in Australia and New Zealand.

Ms Adams is hopeful the book will become a valuable resource to influencers of children across the globe, such as government leaders, teachers, career advisors and grandparents.

“Even if you’re not convinced that technology is your thing, I’m hoping that you care as much about your child and their future as I do, and that you’ll give this technology thing your best shot for their sake,” Ms Adams said. 

“You see, for the first time in history, our children know more than us about something: technology. Just stop and think about that for a moment. It’s a crazy phenomenon.

“Since the dawn of time, cavemen and cavewomen have taught their children everything they needed to know to survive. Firstly, to hunt and gather and later to farm. Then, to cook, clean, sew, build and study, and, of course, to love and share.

“But then technology came along and turned every aspect of our lives on its head. Our kids just pick up devices and naturally know what to do with them,” she said.

“Love it or hate it, life is not the same as it once was. And it will keep on changing. So it’s time to get up to speed with technology and what it means to be a parent in the digital age.”

Ms Adams said the challenge before parents and influencers of children today was immense, dealing with information overload, rapid change and safety and privacy concerns.

“The fact that we are preparing them for jobs that don’t exist yet. Not to mention the giant digital footprints they are creating,” Ms Adams said.

But Adams said the book was most definitely not another negative tirade about the evils of social media or cyber safety issues, which though she does touch on, are only a minor aspect of the book. Instead, through it she hopes to introduce readers to the many positive benefits of technology.

“The short of it is, the kids need us to step up,” Ms Adams said. “You see, at the moment, we expect the education system and the government to do something about it, but the curriculum can’t keep up with the speed at which the world is changing.

"So kids desperately need their parents to understand the technology they are using right now and how the future is changing because of it. In the book I also explain the massive skills shortages going on right now in the ICT industry and how you can get your kids into coding and ICT for a guaranteed career.”

Ms Adams said she “never thought in a thousand years I’d work with computers”. She neither studied computers or even touched a typewriter at school, and never went to university.

Yet using technology to her advantage, she has started five businesses, two of which she has since sold, and she now actively champions the ICT industry and the use of technology in daily life and business.

Simply, she gets “a real kick out of helping people fall in love with technology too”.

Ms Adams won ICT Woman of the Year for Australia at the National iAwards in 2013, is a public speaker including recently compering EduTech, Australasia’s largest education and technology event with over 4000 delegates, and is a regular media commentator on topics related to trends, technology and social media.

Ms Adams won the Commonwealth Business Owner of the Year at the Telstra Business Women’s Awards in 2010 for Queensland and the Employer of Choice and the Entrepreneurial Award at the Women in Technology Awards 2012.

The Creative Collective operates as an innovative and versatile agency that helps people achieve online success through the building of websites and digital marketing strategies as well as through an extensive array of online and offline training.

Ms Adams said the business had already assisted thousands of small businesses across Australia and her motivation for writing the book was to help parents and people who potiively influence children to understand the impact technology is having on their families’ lives, and how to embrace it, not fear it.



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