ACAST Australia has appointed Guy Scott-Wilson to the vital role of content director.
Mr Scott-Wilson will lead Acast’s content strategy to help set the foundations for future growth of the company that lays claim to being the world’s leading technology infrastructure for audio on demand and podcasts.
Founded in 2014 by Karl Rosander and Mans Ulvestam, Acast is a free-to-use technology platform connecting listeners, podcast creators and advertisers that currently has more than 56 million monthly listens to more than 2,000 shows around the world. Acast is headquartered in Stockholm, and has offices in London, New York City, Los Angeles, and Sydney.
Mr Scott-Wilson is a trained journalist with more than 10 years in the commercial side of the industry, firstly at London’s iconic Dennis Publishing and more recently as partnership director at Allure Media in Sydney, where he worked closely with the publishing teams as they established Allure as a pioneer of branded content.
Acast launched in Australia in February 2017 and by year-end has more than 2 million listens. Mr Scott-Wilson said Acast’s mission was to “connect Australian podcast creators to the rest of the world and bring great global content to Australia”. The company recently signed a partnership with Nova establishing the biggest podcast player in the Australian market, due to the combined inventory.
Mr Scott-Wilson said he aimed to ensure local content creators could tap into rich data to help them grow and monetise their audiences.
Acast Australia country manager, Henrik Isaksson said, “After a robust search and selection process, I’m delighted to announce Guy is joining our team at Acast in Australia. Guy brings a high level of global and local expertise in the content development and publishing field and will be an asset as we head into this exciting era.”
“Guy will play an important role in our business because, above all, we’re focused on helping local Aussie podcast providers monetise content and give listeners an enjoyable place to discover it.”
Mr Scott-Wilson said, “I’m thrilled to be joining Acast, such an exciting platform in this rapidly growing content channel. I'm fortunate enough to have spent my entire career in businesses that care deeply about the quality of their content. And in joining Acast, I'm joining a platform that is going to lead the industry for many years to come.
“In a world where so much content competes for our attention and finds us via social media, podcasts offer an opt-in experience that still emphasises great storytelling, and for me that is extremely exciting.
“Australia has some unique voices and amazing stories to tell, which will resonate with both local and global audiences. I can’t wait to start working with Australia’s many excellent podcasters and help them to find new audiences and monetise their content more effectively.”