GRAND PLAZA Shopping Centre in Browns Plains, Queensland – managed by Vicinity Centres – has found differentiation in its proud community heart and is focussed on giving back to its customers.
Local community groups are utilising Grand Plaza as a base for assisting the community and local volunteers are now part of the ‘Friends of Grand Plaza’ initiative.
From Rural Patient Health Care to the local Marsden State High School, The Australian Men’s Shed Association (AMSA), the Logan House Fire Support Network and more, Grand Plaza works with charities and institutions around Logan to help support its economically and culturally diverse customer base.
At the heart of this is the ‘Friends of Grand Plaza’ initiative – a collective of about 30 individuals whose tireless works have been publicly celebrated by the centre and who now work in unofficial ambassadorial roles for Grand Plaza – hosting workshops and facing public relations campaigns.
“It’s been a tremendously rewarding initiative for us,” Grand Plaza centre manager Martine Coorey said.
“Not only has it allowed us to really interact and connect with the local community, it has also created a feel-good aspect that differentiates us from other shopping destinations.”
Further to this, Grand Plaza has utilised a retail space for a dedicated community hub – a free room that can be booked for anything from mother’s meetings to book clubs, not to mention the centre’s ongoing workshop series available to all members of the public both young and old.
In this way, the centre has been able to morph successfully into a valued community destination – ensuring customers not only maintain a strong communal tie to Friends of Grand Plaza but also to the centre’s retailers, Ms Coorey said.