MASTER BUILDERS Australia has launched a campaign to give its members and the building and construction industry a voice at the imminent Federal Election. 

“The Strong Building, Strong Economy campaign will ensure that the issues that matter to our industry are front and centre and that all political parties and candidates know which policies our members support and oppose,” Master Builders Australia CEO Denita Wawn said.

“The campaign calls for the support of Master Builders’ policy ‘wish list’ to back small business, stop the bullying on building sites, boost house building activity and train more apprentices,” she said.

“Our Election Scorecard will inform our members across the country about how the major parties respond. 

“Advertising will be rolled out across the country opposing the abolition of the Australian Building and Construction Commission (ABCC) and an increase in capital gains tax and restrictions on negative gearing,” Ms Wawn said. 

“Both of these issues are of the utmost importance to our members -- the builders and tradies that underpin a strong economy in cities, towns and regions around the country.  They are both long standing policy positions of the organisation and we have an obligation to our members to stand up for what is important to them. 

“Union bullying in the construction sector is not tolerated anywhere else in the community but unions persist in using bullying tactics to hold the industry and the community to ransom. Union bullying drives up construction costs by 30 percent, forcing the community to pay more for schools and hospitals and other taxpayer funded infrastructure.

“Doubling capital gains tax and restrictions on negative gearing will mean that up to 42,000 new homes are not built, up to 32,000 less jobs will be created and that up an $11.8 billion hit on the building industry will occur,” Ms Wawn said. 

“Our industry makes a huge contribution to a strong economy so Master Builders does not want to see economic growth put at risk by policies that give a green light to union bullying or result in less new homes being built.

“Both major parties boast of their plans for a strong economy. They must acknowledge that as the nation’s second largest industry, largest provider of full time jobs and with more than 370,000 small business, a successful building and construction industry is fundamental to achieving economic growth and higher living standards,” Ms Wawn said. 

“The Strong Building Strong Economy Campaign provides an opportunity for our members “voice” to be heard, the voice of an industry that is integral to the future success of our nation."

www.masterbuilders.com.au

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By Chris Hare >>

AS ADVANCEMENTS in technology plough ahead and the business world becomes increasingly interconnected, leadership is now more complex than ever. With this rapid and constant change, it can be challenging to get executives on the same page when it comes to navigating business strategy.  

In fact, almost all businesses have strategy struggles. Of course there are some who are unable to think about next quarter, much less next year, but even companies with an enunciated strategy often lack alignment.

The problem is that the executives either do not agree with the strategy or have contrary views of what it means.  That is because most strategies focus on broad financial outcomes and product or project milestones, leaving the interpretation of what each function needs to do to each executive.

Leadership must move beyond vision statements and financial forecasting into modelling scenarios that bring together the two key elements of business: the activities that underpin success and the people required to make it happen. 

SCENARIO PLANNING

The key vehicle responsible for executive strategy is the workforce, so leaders must become better at intelligent uses of technology for scenario planning.  This means using Strategic Workforce Planning (SWP) to achieve clarity and align the leadership team to execute strategy effectively.

According to a recent study by Accenture, only 55 percent of executives say their organisation does scenario planning at best annually. The same study also shows that 61 percent of executives say they are not well prepared to change the workforce skill and job mix to transition into a digital business.

Also, according to a CFO study by Deloitte, for many companies, the top three risk areas in strategy execution are:

Failure to adequately translate the strategy from high-level ambition to specific actions the organisation must take to make that ambition a reality;

Failure to appropriately adapt the strategy when conditions change; and

Failure to put in place the organisational capabilities required to sustain the strategy after it is enacted.

These findings are no surprise, as many large listed companies are faced with major misalignment in business strategy execution between the CEO, COO and CFO.

UNCOVERING MISALIGNMENT

A common theme uncovered by SWP is the misalignment across the leadership team on what capability and capacity change is required to effectively execute the business strategy. 

This is a huge risk for investors and boards when trying to assess management’s ability to deliver its own plan.

Dynamic scenario modelling of SWP is a powerful tool in bringing executives around the table and driving invaluable conversation.  This is because it takes executives through a joint conversation on critical activities that are required for plan delivery. 

They are comfortable debating BAU (business as usual) volumes and potential business disruption if a model is in front of them.  Even better when it then denominates the outcome in something they all understand, people. 

Knowing the degree of change in people required helps the business determine how realistic the strategy is and what is going to be required to make it happen.

As in Synchronicity by Joseph Jaworski, “a managers’ inner model never mirrors reality . . .  it is always a construct. The scenario process displayed through modelling is aimed at these perceptions inside the mind of a decision maker. By presenting other ways of seeing the world, decision scenarios give managers something very precious: the ability to re-perceive reality, leading to strategic insights beyond the mind’s reach”.

This dynamic really aligns the workforce with the business and with finance. It provides a quantitative basis for intricately understanding the workforce, facilitates great discussions and most importantly creates a call to cohesive action to ensure successful strategy execution.

QUANTITATIVE STRATEGY

Unlike other methods, SWP is particularly useful as a foundation for driving clear conversations.  It articulates workforce demand and enables the businesses to see the necessary workforce to align with strategy.

With the workforce being not only the largest cost for most organisations, and arguably the biggest asset, the need for the C-suite to intricately understand and proactively plan for the future is critical.

Executives who fail to employ SWP will lag behind, as SWP provides a clear mandate for businesses building a future view of the workforce. This is even more critical in the face of the future of work, technology and automation, where understanding the capability and retraining opportunities will be needed to ensure organisations remain competitive.

However, the roadmap laid out by the external lens provided by future of work is useless if companies do not consider their own context.  They must integrate the external view with their own business planning and labour composition to understand how to achieve. 

Only SWP brings these elements together.

IMPROVED DECISION MAKING

The value of being able to quantitatively understand workforce needs cannot be underestimated.

If you were to ask executives if they knew what workforce their organisation needs today, it is likely the answer would be no. The majority of companies are flying blind, rolling out business initiatives that they often don’t even know they can execute.

Being able to identify the value of different initiatives in the context of critical business drivers gives executives the insight to prioritise and plan. By integrating financial principles, SWP ensures every decision is commercially grounded.  This enables executives to make decisions that align workforce initiatives and optimise their success.

SWP enables executives to nuance the dynamics of workforce supply and demand to proactively determine the best initiatives across not only the traditional build, buy, borrow suite, but also which segments they need to focus on for retention, what they should eliminate in a coherent context and which productivity and efficiency initiatives will have the most impact and where.

ROADMAP FOR THE FUTURE

Executives who employ SWP have an informed view of business strategy versus the workforce, integrating all elements in a dynamic and predictive construct to centre the conversation on strategy, planning and action.

It is with these insights, executives are able to align their focus in delivering imperatives in the constantly changing contexts their company operate within.

The power of decision scenarios as a critical strategic business tool is the greatest advantage of SWP.

Take the case of Royal Dutch Shell Group of companies. Their system of scenario planning is acknowledged to be one of the best strategic planning systems used today and has been credited for turning around its business performance.

At Shell, planning for the future is done through scenarios, which not only enables superior decision making, but also facilitates alignment between management teams who are all perceiving things through their own lens.

SWP crystallises the strategy and actions needed to achieve the desired outcome. Through dynamic scenario workshops, SWP forces a shared view of the more detailed activity projections and creates an understanding of the resourcing and capability change required to achieve.

With technology already changing the way we work, which will only keep changing exponentially, it is essential for executives to plan for the future of their workforce now.

By building this understanding with SWP, executives are better equipped to align business strategy and execution.

www.qhr.com.au

About the author and QHR

Chris Hare is the co-founder and director of Quantitative HR (QHR), a business leading the market in applying the latest strategic workforce planning and HR analytics approaches to enable clients to unlock the value of their human capital. QHR translates client business strategies into workforce implications to form commercially-grounded, targeted action plans. QHR has worked with clients such as Telstra, Optus, Transport for NSW, ING and Ausgrid. www.qhr.com.au

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By Balder Tol >>

AS LEADERSHIP guru Simon Sinek once said, “When people are financially invested, they want a return – when people are emotionally invested, they want to contribute”.

This statement has never rung truer for modern-day employees who want to do the type of work that contributes to their companies in a meaningful way. A salary and stability are not enough to make workers feel engaged in the 2019 workplace.

In a study by Deloitte last year, a sample of millennial employees were asked what would make them happier in the workplace. About 81 percent cited having meaning in their work, 72 percent said feeling valued, and 64 percent wanted a good company culture.

Provision of these needs is crucial now, more than ever, for the Australian modern workforce.

Community is one of the best ways to meet these desires. If strong social bonds are formed, workers are often happier and get more value from their day to day. Aspects such as building design, social events and community spaces can have a profound effect on this. 

At WeWork, our primary focus is to provide a community to all of our members. While we’re known for creating dynamic places for people to work, our true success comes from combining multiple factors that encourage interaction, incorporating community areas, social events and networking.

We believe that companies of all sizes can transform their culture and gain the best results by taking a similar, multi-faceted approach.

HOME AWAY FROM HOME

Effective workplace design is central to community creation. Given we spend as much time at the office as we do at home, physical environments need to inspire to bring out the best in people.

The modern worker has come to define themselves by their work, and the aesthetic feel of their workspace needs to match their aspirations.

WeWork addresses this with modern furniture and artwork that give members a space where they actively choose to collaborate and socialise.

That said, community does not come from design alone. At a time when people are easily engrossed in devices, additional social encouragement is needed.

Weekly gatherings such as thought-provoking talks and networking events can allow employees to look beyond their daily networks to form new connections.

According to the Australian Psychological Society, 62 percent of young adults lack companionship, meaning workplaces have an opportunity to expand social circles to encourage overall happiness.

Staff that feel part of a community are more likely to be happier and more engaged in their work overall.

Socialising aside, more interaction can also lead to new business opportunities.

More than free food, WeWork’s weekly ‘Thank God It’s Monday’ breakfasts have enabled 70 percent of members to collaborate in some way, with more than 50 percent doing business together directly.

While emphasis on collaboration is key, spaces for privacy are also needed for productivity. 

Open plan offices encourage interaction but are not the best option for work that requires focus. Soundproofed alcoves provide comfortable sanctuaries for conducting private calls and video chats, while wellness rooms allow workers to pray, meditate, or just gain some privacy.

ONE COMMUNITY FITS ALL

Despite the size and type of a business, younger workers have the same desire for community.

While freelance individuals or new start-ups are actively trying to expand their immediate network, large organisations are realising the importance of making their workforce more socially driven. Some 84 percent of those surveyed believe access to WeWork makes them more productive, too.  

All kinds of companies are creating technology hubs to inspire their developers to offer innovative new solutions.

Headquartered in North Ryde, NSW, Microsoft has a large private office at WeWork in Sydney, offering their teams a central location for meetings and improving collaboration across the business and with the wider community.

As WeWork has grown, enterprise customers now make up almost 30 percent of its customer base. Large companies are discovering the value offered by modern, city-based workplaces.

Practically speaking, creating a new community and aesthetic is tough, which is why so many businesses are yet to change.

Collaborative workplaces are taking care of time-consuming basics like high quality wi-fi, cycling facilities, social staff and drinks, making a better employee experience accessible to all. 

WORK AS AN EXPERIENCE

Today’s workforce needs positive reasons to stay loyal, ranging from financial benefits to having exciting work and individual growth opportunities.

While companies will always have to lay the concrete aspects of the work itself, WeWork’s swift expansion comes from its ability to enhance the daily work experience.

By leaning on WeWork, organisations of all sizes have seen employee engagement improve through new friendships, business partnerships and an increased sense of belonging.     

www.wework.com

Balder Tol is the general manager of WeWork Australia. WeWork was founded in SoHo New York city in 2010 and today provides shared workspaces for technology startup subculture communities, and services for entrepreneurs, freelancers, startups, small businesses and large enterprises. WeWork has workspace office locations in 554 cities in 97 countries.

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