Tune in November 5th to learn from three heavy-hitters in the media industry Benedict Leung, Senior Manager of Audience Development at BuzzFeed, Ariel Cooper, Digital Marketing Manager of Consumer Subscriptions at Business Insider and Maggie Anderson, Retention Marketing Manager at Business Insider.
They'll talk shop about shifts they've made in their newsletter strategies as a result of changing audience behaviors, how their welcome series is creating a greater connection at the very first touch, and where they're looking to expand their marketing approach in the future.
Digital Marketing Manager, Consumer Subscriptions
Ariel is adept at developing deep personal relationships across departments and a self-starter who enjoys taking on large projects and streamlining complex systems.
When she's not working, Ariel enjoys riding horses, knitting, baking, and (in a post-pandemic world) traveling.
Allison Mezzafonte, Media Advisor to Sailthru and former executive at Bauer Media and Dotdash, is a strategic consultant advising businesses, brands, and entrepreneurs on organic growth strategies.