ARA Webinar: Shoppers’ and retailers’ divergent views of the in-store experience

Exploring shoppers’ and retailers’ divergent views of the in-store experience

Consumers and retailers generally agree about what needs to be done to improve shopper satisfaction. However, Zebra Technologies’ 2019 Shopper Study reports retailers’ speed of innovation sometimes struggles to keep up with consumer expectations in key areas, including fulfillment options and the technology available to in-store associates. Zebra’s 2019 Shopper Vision Study reports on the attitudes, opinions and expectations of shoppers, retail associates, and retail decision makers—across topics of shopper experience, device usage, transformative technologies, delivery and fulfillment, and more—in both areas of in-store and online. Zebra’s 2019 Shopper Study underscores the critical role technology continues to play in meeting the challenge of today’s e-commerce-driven economy. While retailers have made historic strides in this area, the study defines some key areas of improvement retailers need today to be ready for the rising shopper expectations of today and tomorrow.

Event Properties

Event Date 26/03/2019
Event End Date 26/03/2019
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