AIIA Webinar: The Victorian Government's Innovation Agenda – Towards a Digital Economy

The Victorian Government's Innovation Agenda – Towards a Digital Economy


TIME: 10:00 AM - 11:00 AM


ENQUIRIES:LEAH LAFFERTY This email address is being protected from spambots. You need JavaScript enabled to view it. 1300 665 145 OR 0457 459 972




Please note this event is in AEDT

The Minister, the Hon Jaala Pulford, MLC holds some of the most significant portfolios in Victoria when you look at her responsibilities. This is an important opportunity for organisations interested to understand better, the Victorian Government’s strategy and plans for the State with regard to the digital economy, its investment in innovation and small business. This will be the first time the Minister will be presenting to the AIIA in what promises to be an informative and interesting talk. It is also an opportunity for the industry to understand the role it can play to realise the vision and strategy.


The Hon. Jaala Pulford MP

Minister for Innovation, Medical Research, and the Digital Economy

Minister for Employment

Minister for Small Business

Jaala was appointed Minister for Employment; Minister for Innovation, Medical Research and the Digital Economy; and Minister for Small Business in June 2020.

Prior to this Jaala served as Minister for Roads, Road Safety and the TAC; and Minister for Fishing and Boating from December 2018. In the Andrews Government’s first term she was Victoria’s first female Minister for Agriculture, as well as Minister for Regional Development and Deputy Leader in the Legislative Council.

Prior to entering parliament Jaala worked for more than a decade in the union movement and knows the value that a secure, safe and fairly paid job provides – not only to the person in the job but also to those who depend on them. Prior to that Jaala grew up in Castlemaine watching her parents establish and run their own small businesses.

Jaala is focussed on ensuring that all Victorians have the opportunity to work and to succeed, whether they are an employee or running their own business. She is committed to making sure that Victoria maintains its world class reputation as a leader in Innovation and Medical Research. She has a strong interest in new and emerging technologies and is keen to support the accelerating growth of the Digital Economy.

Throughout Jaala’s career she has led some substantial reforms including the establishment of Victoria’s medicinal cannabis industry, the banning of puppy farms, the introduction of electronic ID of sheep and goats (all 10 million of them), the establishment of Victoria’s first digital agriculture strategy, the creation of Victoria’s Regional Partnerships framework, the transformation of Victoria into a recreational fishing Mecca; and more recently, establishing a modernised, data driven traffic management system for Melbourne.

Jaala has worked closely with Victorian farmers during two droughts and the 2016 dairy crisis; with families impacted by road trauma; and with injured workers or those in insecure jobs – all at periods of great upheaval, uncertainty and loss. Her work is now focussed on supporting people whose lives have been profoundly impacted by the coronavirus pandemic across her portfolio areas and electorate.

Jaala has been a Member for Western Victoria since 2006. She lives in Ballarat with her husband, her son and two retired greyhounds named Patch and George.

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  • A$25
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Event Properties

Event Date 19/03/2021
Event End Date 19/03/2021
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