Have You Experienced How Facebook Is Propelling the Future of Customer and Marketing Experience with Augmented Reality?
If not, watch this video on how Facebook is using Augmented and Virtual Reality
to help marketing and CX professionals create novel experiences
for their customers
Augmented Reality (AR) has arrived on Facebook’s Messenger Platform, the flagship messaging application on which more than 8 billion messages are sent monthly. Asus, Kia, Nike and Sephora are the first brands to debut AR effects for their Messenger experiences. Through AR, Asus brings the unboxing experience to virtual life while Kia usesAR to enable users to personalize and customize the Kia Stinger. Meanwhile, Nike is dropping a new pair of sneakers via Messenger and offering a red-carpet sneak peek, and Sephora is enabling people to virtually try on new makeup.
AR/VR can help companies to build products that have better customer engagements, experiences and more effective marketing results, including:
3X More Effective in Nurturing Interests
27X Higher inBrand Recall
7X Higher in Content Recall
34% Longer Engagement, Deeper Bonding and More Interactivity
27% Higher Emotional Engagement
To pick up best practices in incorporating AR and VR into your customer experience and product development strategies, Clariden Global is proud to bring you the 2nd Immersive Augmented and Virtual Reality Customer Experience, Marketing and Product Development Forum 2018 this coming October and November at Melbourne Convention and Exhibition Centre (24 – 25 October 2018) and Amora Hotel Jamison Sydney (12 – 13 November 2018). Hear from top AR/VR designers, marketing and CX professionals fromFacebook, Bacardi, Diesel, Myer, Google, The Woolmark Company, Bakers Delight, Samsung, Museums Victoria,andQueensland Cricket on what it takes to create the perfect AR/VR Experience.