By Leon Gettler >>

THERE IS no doubt 2020 has been a difficult year for Australia’s hotel industry. With air travel and tourism stopping because of COVID-19, revenue has crashed and many hotels face going out of business.

On the other hand, hotels are working closely with the government in areas such as quarantine. Eventually, the economy will re-open and hotels will be back in business again.

Dean Long, the CEO of the Accommodation Association of Australia, the peak industry body representing close to 3500 hotels and nearly 58,000 employees across the country, said it had been a key year of learnings for the industry and government. 

He said the industry had been absolutely devastated with revenues falling 75 percent and 85 percent across the city and regional areas. In a space of four weeks, it had gone from occupancy rates of 90 percent to below 10 percent.

HOTELS IN ‘ISOLATION’ BUSINESS

The industry is now providing the space for self-isolation for incoming travellers and some front-line workers.

“One of the things as an industry we’re proud of is that when we were asked to step up to help healthcare workers stay safe to support their families and also to keep the community safe at the request of government, we were able to provide facilities that enabled that protection to take place,” Mr Long told Talking Business.

He said it had been disappointing to see some of the lapses in government processes in Victoria, but in every other jurisdiction it had worked well.

While other states had used defence force personnel and the police, Victoria had chosen to employ private security guards which appears to have been a source of the outbreak in the state. He said the industry was now looking forward to the findings of the judicial inquiry into the employment of private security guards.

Mr Long said the hotels had provided the governments around Australia with the hotels and had ensured staff were trained in areas like fire protection procedures and evacuation procedures and were there to support the check in processes of the people that were going through the self-isolation.

“What it showed was that in seven of the eight jurisdictions, it worked really well, and I think for the overwhelming majority of cases in Victoria, it also worked very well,” Mr Long said.

He said nobody had gone into the self-isolation process with any bad intentions.

“This isn’t a witch hunt,” Mr Long said. “We need to get to the bottom of what happened so if it does happen again, we know exactly what went wrong so we don’t make the same mistakes again,”

 “And that goes on both sides of the equation. The hotel industry will be far more stringent in what they request of the government in their processes and systems and I think government will be very clear and very certain to not make the same mistakes that have been made to date.”

SAFE GUIDELINES FOR STAFF

Mr Long said the hotels had also implemented safe guidelines for their staff, setting out how to interact in these environments, from the front of the house to those cleaning the rooms and making sure they have the right personal protective equipment (PPE).

All the hotels had increased their cleaning standards and number of times rooms were inspected. He said this would be ongoing.

“What travellers are looking for is a safe, secure tourism experience,” Mr Long said.

He expected hotels would emerge from this period with a greater investment in technology.

“People are going to be much more comfortable with the idea of using their phone to access their room, the ability to self-manage your accounts and interact with a light touch with a number of employees,” Mr Long said. 

“I’m expecting that technology investment to drive some increasing ease of access to hotel facilities and I think consumers are really going to gel with that.”

Mr Long sees a 50-60 percent recovery in the hotel industry towards the end of 2020-21.

www.aaoa.com.au

www.leongettler.com

Hear the complete interview and catch up with other topical business news on Leon Gettler’s Talking Business podcast, released every Friday at www.acast.com/talkingbusiness.  

   

QUEENSLAND Treasurer Cameron Dick has formally announced that Brisbane Convention and Exhibition Centre (BCEC) will re-open in August 2020, with Queensland Health approving the centre's Site Specific COVID Safe Plan.

Mr Dick called the re-opening of BCEC i"a significant milestone for Queensland".

"As we unite and recover from the pandemic, it's cause for celebration that we can welcome staff and visitors back to this outstanding venue," Mr Dick said.
 
BCEC general manager, Bob O’Keeffe said the centre's plan is integrated with VenueShield, a new environmental hygiene protocol developed by BCEC’s parent group, ASM Global and rolled out at ASM Global’s 325 venues worldwide. VenueShield provides the most advanced hygiene safeguards and exceeds current regulations, according to Mr O'Keeffe. 
 
To develop the comprehensive new protocols, ASM Global engaged its in-house executive teams including BCEC and distilled the expertise from across its global network of venues spanning stadia, arenas, theatres, convention and exhibition centres, including the Asia Pacific region. 
 
The centre is planning to host its first events from August 2020, with the health and wellbeing of clients, patrons and staff given top priority.
 
A newly developed BCEC Safe Event Guideline has been prepared and will assist clients in planning their events at the Centre and encompasses all the necessary health and hygiene safeguards, food safety measures and social distancing required under the current opening conditions. The Guideline is designed to ensure the safe hosting of events, providing reassurance and confidence for the Centre’s patrons and staff.
 
With a total of 44 meeting rooms and event spaces, as a venue BCEC is able to provide the additional space that is required to accommodate current social distancing regulations for events of all sizes. The Centre has flexible and adaptable spaces, floor plans and capacities to satisfy all required protocols.
 
Mr O’Keeffe said, "It is yet another sign of green shoots in the recovery of the business events industry. 

“BCEC drives almost 70 percent of Brisbane’s business events room nights and we are looking forward to welcoming events back to the centre and doing what we do best, attracting much sought-after and high yield business events to Brisbane and Queensland.”

www.bcec.com.au

ends

AUSTRALIANS are being urged to help bring a vital boost to the tourism industry by taking a holiday at home this year, but the Australian Tourism Export Council (ATEC) has warned it could hardly become a simple fix for the country's tourism businesses.

“While the government is doing the right thing in urging Australians to spend their holiday savings at home this year, the idea that it can somehow replace the income the industry derives from international visitors is unrealistic,” ATEC managing director Peter Shelley said.

“Domestic holidays can and will help many Australian tourism businesses, particularly those set up specifically for local visitors, but for those who have strongly invested in the inbound market or who have a business set up purely to service the international visitors, domestic travellers just won’t generate the same income.

“Our research has shown that a third of tourism businesses will not benefit from the domestic tourism market with more than half of businesses expecting to not be viable within six months without international visitors," he said. 

“This is hardly surprising given the average spend of an international visitor is $5,211. It’s just not feasible to think most Australians would spend that amount of money on a domestic holiday in order to make up a $45 billion shortfall."

Mr Shelley said expectations on the travel budget capacity of our domestic market are unrealistic given diminished consumer confidence, perceived economic insecurity and disrupted leave entitlements experienced by many Australians this year. 

“We have already seen some tourism products adjusting their pricing to encourage locals to get involved, but this price reduction is often being massively and unsustainably subsidised and not delivering any real profits to the business.

“Many other tourism businesses are just not able to ‘pivot’ to the domestic market.  They are either exclusively focused on international visitors - like inbound tour operators who build itineraries for international travellers and support and service them during their stay, or tourism businesses which have invested in designing products to appeal to particular international markets.

“Our export tourism industry has been an enormous success and has delivered double digit growth for much of the last decade.  What's important now is that we preserve the export tourism businesses which will form the foundation of our rebuilding so we can reignite that successful growth once international borders are open.

“In truth, there will be very few export tourism businesses who will benefit significantly from a domestic uptick and they definitely won’t be looking at the level of revenue our inbound sector has delivered in the past.

“While we encourage Australians to get out and see Australia, we need to recognise there are some valuable and otherwise viable businesses which will need Government support in order to make it through this long period of hibernation.

“ATEC is currently in discussions with the industry and Government agencies to negotiate an extension of industry support to ensure we protect this important part of our tourism eco structure and help build a plan to successfully drag our tourism industry out of this huge dark hole.”

www.tourismdrivesgrowth.com.au

ends

DREAMWORLD, the multi-faceted theme park on Queensland's Gold Coast, has welcomed the immediate release of $11 million from the Queensland Government’s $50 million Tourism support package.

The funds, announced by Premier Annastacia Palasczuk and TourismMinister Kate Jones today, would "help support our iconic theme parks which are important destinations and drivers for the Queensland economy" a Dreamworld spokesperson said.

“There is no doubt the past few months have been incredibly difficult for many industries and businesses," Dreamworld chief executive officer, John Osborne said.

"The tourism industry on the Gold Coast has been impacted more than most. Theme parks are an important part of the tourism industry and are a key economic driver for many small businesses in the region. 

"We welcome the support announced by the Premier and Minister Kate Jones today as it will reduce our cash burn while we work with the Queensland Government to finalise a date that we can viably re-open,” Mr Osborne said.

“We are pleased the government has recognised the significant role our Parks play in the economy and Dreamworld looks forward to working with the government to understand more details to ensure our businesses recover, unite and grow stronger post COVID-19."

Australian owned and operated, Dreamworld is Australia’s biggest theme park, home to more than 40 rides, waterslides and attractions including Tiger Island, DreamWorks Experience, ABC KIDS World, Dreamworld Corroboree and wildlife precinct and WhiteWater World.

www.dreamworld.com.au

ends

AUSTRALIAN tourism exports have delivered more than $350 billion to our economy over the past 10 years and a record $45.4 billion last year alone. This is export income Australia will not see again for a number of years, according to the Australian Toruism Export Council (ATEC).

“Today’s International Visitor Survey (IVS) results released by the Federal Government are a snapshot of where we were right before tragedy hit our tourism industry in January 2020,” ATEC managing director Peter Shelley said.

“Remember these figures, sadly they are the best we will see for some time. Shift forward to April 2020 and we see an industry devastated by COVID-19 with mass job shedding, business closures, hibernation, dislocation of the export channel and an industry desperately trying to hold on till we get to the other side. 

“While Australia’s domestic tourism sector may revive in the coming months, it’s likely international tourism will be much slower and longer to rebuild and our growth will be greatly handicaped on the other side.

“Australia remains a desirable destination and we have members who are still getting inquiries from international guests who are wanting to come later this year, the trouble is we just don't know if the borders will be open.

“We often go back to the horror of September 11, when every plane across the globe was grounded for just a few days.  That was a disaster for international tourism, but now we are looking at an international travel lockdown for at least six months."

In a survey of 500 industry members today, ATEC revealed 49 percent of respondents believe New Zealand will be the first international market to re-engage, followed by China (26%) with traditional markets of Europe, the UK and US expected to be the last to return to our shores. 

In the meantime ATEC has developed a whole of industry, integrated support package to help tourism businesses rebuild and come out the other side stronger and more capable of facing the new normal.

“A key feature of our program will be engaging the skills and knowledge of our Inbound Tour Operators in helping tourism regions to develop new tourism product for the international market.

“One thing tourism businesses can do during this hibernation period is to work on their business - most of the time they are focused on working in their business, providing service to their customers.  We want to make sure these businesses are able to use this opportunity to re-skill for a new tourism marketplace.”

www.tourismdrivesgrowth.com.au

ends

THE AUSTRALIAN Tourism Export Council (ATEC) is doing what it can to help the travel and tourism industry focus on staying the course of the COVID-19 shutdown and prepare as best it can for a pared-back emergence from the current cold reality. Most are barely afloat.

International visitor results for March, released by the Australian Bureau of Statistics (ABS) "confirm that our once strong and vibrant tourism export industry is in crisis having dropped by more than 60 percent on the same month in 2019" said ATEC managing director Peter Shelley. For most, they only ray of sunshine is the Federal Government's JobKeeper program to assist staff to stay linked to their tourism businesses. 

“A few months ago tourism was a rising star of Australia’s export sector, bringing $45 billion to our economy each year, but now it's fallen to a pale imitation of its great past,” Mr Shelley said.

“Just as we began to rebuild from the rubble of January's bushfires which saw mass cancellations from both domestic and international visitors, tourism businesses across the country were the first to be hit by the coronavirus, which has bought our inbound industry to a complete halt.

“We now work towards the opportunity of reopening some businesses to welcome domestic visitors on a phased timetable which will vary across the states. While this is a positive, many tourism and hospitality businesses will choose to remain in hibernation simply because essential social distancing requirements make it commercially impossible to open the doors.

"The reality is it will be 2021 before we see any sign of international visitors back on our shores and inbound tourism will be one of the last sectors of our economy to make it to the ‘other side’, sadly, with many tourism businesses and thousands of staff lost on the journey.

“The only bright light in the horizon for tourism businesses targeting the international visitor is the possibility of travel across the Tasman and our industry welcomes this opportunity with open arms," Mr Shelley said.

“These businesses are desperately hoping we can welcome New Zealand visitors before the end of the JobKeeper program in September, otherwise the many businesses who are desperately trying to survive will not be there to help rebuild the industry in the future.

“For the thousands of people have committed a lifetime to establish successful businesses working in the international tourism sector, the opportunity to welcome their first overseas visitors remains a distant thought, as our borders are expected to remain closed for many months," Mr shelley said.

“While there is a lot to look forward to as the dark days of the COVID fog lifts, we all hope the recovery will be quick and that governments across the country work in partnership with the industry to build back a better tourism industry which will thrive into the future.”

www.tourismdrivesgrowth.com.au

ends

 

By Ellen Boonstra, Asia correspondent >>

GIVING NEW MEANING to the phrase ‘close to nature’, Anantara Golden Triangle Elephant Camp and Resort is giving guests a once-in-a-lifetime opportunity to spend the night observing Thailand’s majestic elephants in their natural habitat – while staying in unique transparent Jungle Bubbles.

Unfolding across 160 acres of Northern Thailand’s ancient jungle, the resort is set atop a hill overlooking the Mekong and Ruak rivers.

The secluded location is exclusively positioned to take in majestic three-country views over the confluence of Thailand, Laos and Myanmar, and grazing elephants in the most stunning of natural settings below.  

Located in the jungle, the two pods are perched on raised wooden decks offering uninterrupted views of the elephants, as well as stargazing at night.

The Jungle Bubbles were custom designed by Eye In The Sky and are constructed with high-tech polyester fabric using exclusive ‘Precontraint technology’ – developed by innovative French materials company, the Serge Ferrari group – to create a milieu in which guests can enjoy an immersive, close-to-nature experience.

GLAMPING IT UP

To complete the glamour camping experience – known as ‘glamping’ – the well-appointed bubble accommodation is fully air-conditioned, offering 22 square metres of indoor floor space; a 4.5m diameter bedroom and living space, with a king bed and seating area under a transparent roof; and an enclosed, non-transparent ensuite shower and vanity.

Guests at Anantara Golden Triangle Elephant Camp and Resort can purchase the Jungle Bubble experience as an optional activity and spend the night from dusk till dawn, returning to the hotel in the morning.

Rates start from 17,700 Thai baht per night (A$850) for two people and this includes a delectable dinner basket; a fully stocked mini bar; 24-hour in-room dining service; and tea and coffee making facilities. 

As leaders in the field of ethical elephant tourism, the resort is the driving force behind the Golden Triangle Asian Elephant Foundation, set up primarily to help elephants that cannot help themselves.

The foundation assists local people that find themselves, through abuse or through circumstance, unable to provide and maintain an income for themselves, for their mahouts (people who work with elephants) and their families.

Here appropriate activities are designed that allow the elephant caretakers to raise the funds they need to look after the elephants without forcing them into activities they might not enjoy.

www.anantara.com/en/golden-triangle-chiang-rai

ends

 

Contact Us

 

PO Box 2144
MANSFIELD QLD 4122