By Ellen Boonstra, Asia correspondent >>

THE HEARTBREAKING IMAGE of a two-year old Honduran girl crying near the US-Mexico border, while her mother is being searched and detained, made headlines around the world as the face of President Donald Trump's ‘zero tolerance’ immigration policy last year.

Taken by Getty photographer and Pulitzer Prize-winner John Moore, it won this year’s World Press Photo of the Year award. 

The image is part of the traveling World Press Photo 2019 exhibition which is making its way to Brisbane, where it will be on display at the Brisbane Powerhouse from July 13 to August 4.

Celebrating the best in photojournalism, the exhibition is a reflection of the most talked about news events of the past year, featuring over 150 single images and photo stories captured by professional photographers from across the globe.

The first World Press Photo award, back in 1955, came about when members of the Dutch photojournalists’ union had the idea of turning a national competition into an international one. What began as a one-off event has been held almost every year since, with the winning pictures put together in a traveling exhibition.

From these humble beginnings in The Netherlands with just a few hundred submissions, the event has flourished into what is widely regarded as the industry equivalent of the Oscars, with this year nearly 80,000 entries and 110 exhibitions in 45 countries, seen by over four million people.

The event earlier this year in Amsterdam where the winners were announced, was a weeklong festival with a dynamic program of master classes, presentations, screenings, meet-ups and panel discussions.

Business Acumen spoke with managing director Lars Boering at the organisation’s new premises at Amsterdam’s Westergasfabriek to get the bigger picture and find out how World Press Photo has evolved over the years.

“We are more than a contest,” he said, explaining how the World Press Photo Foundation plays an important role in bringing visual storytelling to places where media censorship is rife. 

Using the Press Freedom Index as a compass, they are guided to destinations where they feel they can make an impact. This year’s plans include “mission-driven” exhibitions to El Salvador, Caracas and Baghdad, among others.

“We highlight the importance of freedom of speech, freedom of exchange of information and free flow of information. Our dream is to touch every country of the world – whether it’s with the exhibition or an activity, or just by being there.”

 

WIDE OUTREACH

For two years in a row, the organisation has held exhibitions at the Yangon Photo Festival in Myanmar.

“In a country that’s not so open about press freedom, that’s something very special,” he said, adding that the organisation makes sure to maintain its neutrality. “We have one rule – we do not alter the content of the annual exhibition for political reasons.”

Also, in an era where large parts of the population have become immune to yet another news report showing poverty, misery and atrocities, the organisation feels a responsibility towards encouraging journalists to document more positive news stories – ones that focus on what’s actually working rather than on what’s gone wrong.

“If you have stories that are positioned to talk about great things, with emphatic things taking place, then that’s the most powerful antidote to negativity and fake news,” he surmised.

Case in point is the ‘Solutions Visual Journalism Initiative’, a groundbreaking project launched at World Press Photo this year, in collaboration with the New York Times.

Solutions or constructive journalism aims to change the frame of the story to address “the negativity bias” in the media, switching from a focus on problems to stories of those taking action. 

While this type of journalism has been growing in recent years, it has not yet been comprehensively or consciously adopted by documentary photographers, photojournalists and other visual journalists.

World Press Photo Foundation plans to commission, fund and publish a small number of such news stories in 2019-2020 in order to educate journalists and engage the public on the benefits of a solutions focus in visual journalism and the media’s “negativity bias.”

“Bad news is numbing for people,” Mr Boering said.

“My organisation has been involved with showing bad news for years; how great is it to make photographers aware that they can submit work that shows things that are moving in the right direction?” he says.

“The ‘Solutions’ type of project is definitely something that we will pursue more of in the future.”

 

SOCIAL ENTERPRISE

With a small, highly dedicated team of around 30 people at the Amsterdam headquarters and a large number of international volunteers in locations around the world, the organisation has managed to put together an impressive roster of photojournalism-related exhibitions, activities and initiatives.

World Press Photo Foundation is primarily funded by its own activities, accounting for about 60 percent of its revenue. There are corporate partnerships – in Holland PriceWaterhouseCoopers and Dutch Postcode Lottery are major sponsors this year, while the exhibitions in Sydney and Brisbane are supported by Canon Australia and Brisbane Airport Corporation, respectively.

The organisation also receives funding from private donors and family foundations, as well as support from embassies, museums and art institutions. Combined with revenue derived from renting out the exhibition worldwide and other activities like the sales of the World Press Photo yearbooks, Mr Boering estimated current annual turnover to be between 3.5 and 5 million euros.

“We are a non-profit social enterprise and aggregate as much money as we can to spend it on creating impact,” Mr Boering said.

The social impact is on multiple levels. Just by announcing the winners alone, the organisation has a potential global reach of 4.3 billion views through all the media coverage that is generated as a result of the exhibition and the organisation’s many other activities, “meaning all these people get touched by stories that matter".

At a time when journalism including photojournalism is under pressure, he said, “it is important to offer them [journalists and photographers] a platform because at the end of the day, they are preserving a piece of history as well as shaping the way news and photojournalism are reported.” 

 

World Press Photo Exhibition 2019

13 July 2019 to 4 August 2019

Brisbane Powerhouse, Brisbane

Free admission

 

www.worldpressphoto.org

www.brisbanepowerhouse.org/events/2019/07/12/world-press-photo-exhibition-2019

ends

By Ellen Boonstra, Asia correspondent >>

THE PRESTIGIOUS World Press Photo 2019 exhibition is now on at the State Library in Sydney where it will be on display until June 23. Afterwards, the exhibition travels to Brisbane, where it will be on show from July 13 to August 4.

Celebrating the best in photojournalism, the exhibition is a reflection of the most talked about news events of the past year, featuring over 150 single images and photo stories captured by professional photographers from across the globe.

The first World Press Photo award, back in 1955, came about when members of the Dutch photojournalists’ union had the idea of turning a national competition into an international one. What began as a one-off event has been held almost every year since, with the winning pictures put together in a travelling exhibition. 

From these humble beginnings in The Netherlands with just a few hundred submissions, the event has flourished into what is widely regarded as the photojournalism industry equivalent of the Oscars. This year there were nearly 80,000 entries and 110 exhibitions in 45 countries, seen by over four million people.

Last month’s event in Amsterdam where the winners were announced, was a weeklong festival with a dynamic program of master classes, presentations, screenings, meet-ups and panel discussions.

Business Acumen spoke with managing director Lars Boering at the organisation’s new premises at Amsterdam’s Westergasfabriek to get the bigger picture and find out how World Press Photo has evolved over the years.

“We are more than a contest,” he said, explaining how the World Press Photo Foundation plays an important role in bringing visual storytelling to places where media censorship is rife. 

Using the Press Freedom Index as a compass, they are guided to destinations where they feel they can make an impact. This year’s plans include ‘mission-driven’ exhibitions to El Salvador, Caracas and Baghdad, among others.

“We highlight the importance of freedom of speech, freedom of exchange of information and free flow of information,” Mr Boering said. “Our dream is to touch every country of the world – whether it’s with the exhibition or an activity, or just by being there.”

WIDE OUTREACH

For two years in a row, the organisation has held exhibitions at the Yangon Photo Festival in Myanmar.

“In a country that’s not so open about press freedom, that’s something very special,” he said, adding that the organisation makes sure to maintain its neutrality. 

“We have one rule – we do not alter the content of the annual exhibition for political reasons.”

Also, in an era where large parts of the population have become immune to yet another news report showing poverty, misery and atrocities, the organisation feels a responsibility towards encouraging journalists to document more positive news stories – ones that focus on what’s actually working rather than on what’s gone wrong.

“If you have stories that are positioned to talk about great things, with emphatic things taking place, then that’s the most powerful antidote to negativity and fake news,” Mr Boering surmised.

Case in point is the ‘Solutions Visual Journalism Initiative’, a groundbreaking project launched at World Press Photo this year, in collaboration with the New York Times.

Solutions or constructive journalism aims to change the frame of the story to address “the negativity bias” in the media, switching from a focus on problems to stories of those taking action. 

While this type of journalism has been growing in recent years, it has not yet been comprehensively or consciously adopted by documentary photographers, photojournalists and other visual journalists.

World Press Photo Foundation plans to commission, fund and publish a small number of such news stories in 2019-2020 in order to educate journalists and engage the public on the benefits of a solutions focus in visual journalism and the media’s ‘negativity bias’.

“Bad news is numbing for people,” Mr Boering said.

“My organisation has been involved with showing bad news for years; how great is it to make photographers aware that they can submit work that shows things that are moving in the right direction?” he said.

“The ‘Solutions’ type of project is definitely something that we will pursue more of in the future.”

SOCIAL ENTERPRISE

With a small, highly dedicated team of around 30 people at the Amsterdam headquarters and a large number of international volunteers in locations around the world, the organisation has managed to put together an impressive roster of photojournalism-related exhibitions, activities and initiatives.

World Press Photo Foundation is primarily funded by its own activities, accounting for about 60 percent of its revenue.

There are corporate partnerships – in Holland PriceWaterhouseCoopers (PwC) and Dutch Postcode Lottery are major sponsors this year, while the exhibitions in Sydney and Brisbane are supported by Canon Australia and Brisbane Airport Corporation, respectively.

The organisation also receives funding from private donors and family foundations, as well as support from embassies, museums and art institutions. Combined with revenue derived from renting out the exhibition worldwide and other activities like the sales of the World Press Photo yearbooks, Mr Boering estimated current annual turnover to be between 3.5 and 5 million euros. 

“We are a non-profit social enterprise and aggregate as much money as we can to spend it on creating impact,” Mr Boering said.

The social impact is on multiple levels. Just by announcing the winners alone, the organisation has a potential global reach of 4.3 billion views through all the media coverage that is generated as a result of the exhibition and the organisation’s many other activities, “meaning all these people get touched by stories that matter”.

At a time when journalism including photojournalism is under pressure, Mr Boering said, “it is important to offer them [journalists and photographers] a platform because at the end of the day, they are preserving a piece of history as well as shaping the way news and photojournalism are reported.”

World Press Photo Exhibition 2019

Ends June 23, 2019

State Library of NSW, Sydney

Free admission.

 

July 13 to August 4, 2019

Brisbane Powerhouse, Brisbane

Free admission.

www.worldpressphoto.org

By Stella Gianotto >>

ONCE available only to large corporations, branding is now more accessible and vitally important to every size – and type – of family business, including yours.

But what is branding and how does it contribute to your business’s success?

Branding achieves considerably more than a clever name or a slick logo does.

Think of iconic Australian brand Akubra, which has been making wide brimmed hats for over 130 years. It is a little known fact that the Akubra name is “believed to be derived from an Aboriginal word for head covering” according to Wikipedia. 

It is more ingrained than a catchy tag line, such as the one that Walter Kennard (aka Wally) from Kennards Hire said back in 1948, “I won't lend it to you, but I'll hire it to you.”

And it’s even more enduring than your latest advertisement or marketing campaign, such Sandhurst Fine Foods radio commercial, where CEO Mimmo Lubrano tells Maria to “put down the artichokes…”

Branding doesn’t replace these important business development or marketing strategies, especially ones that have become part of the Australian business landscape.

Branding inspires them, it focuses the strategy, gives it purpose – AND it gives it a long-term impact.

Branding is the driving force behind WHY consumers purchase your product when there are many competitors or overseas knock-offs available to them. The top-of-mind recall, known as ‘brand awareness’ inspires your customers to buy your product, with just a little extra push.

WHEN DOES BRANDING START?

Whether you realised it or not, your brand was established from the day you started your family business.

In many cases, the brand remains hidden and ineffective. Once revealed and used, a brand can breathe new life into the business, the family and the business owners.

It’s never too late to brand or even re-brand your family owned business. Big businesses do it regularly as their market and competition change.

We’ve all tasted one of the brewed soft drinks from Bundaberg Brewed Drinks (family owned since 1960) whose CEO, John McLean was quoted as saying, “Once we took the time and didn’t have to talk about someone else’s brand … we were able to grow our brand and take our business further and further afield,”

This is part of the reason they are a global business and today export to over 32 countries.

Small businesses can, and should, consider undergoing a branding exercise as part of any major investment, such as redesigning marketing and sales materials, or for an advertising or social media marketing campaign.

In addition to improving the initial response to your initiative, a brand will create a lasting impression on the marketplace, for both current as well as potential customers.

For Bundaberg Brewed Drinks, part of their re-brand was to focus on their core offering and what they did well: “brewing ginger beer in that familiar stubby bottle”.

In turn, this will improve long-term sales and recognition.

And unlike many promotions, sales efforts won’t have to rely on lower prices and reductions in profit margins to gain more market share either locally or abroad, in an attempt to increase your brand awareness.

ESTABLISHING AND MAINTAINING A BRAND

As with most marketing activities, branding is a specialty skill that every family business should pursue diligently.

Family businesses (in particular) should be attentive to branding strategies – according to Forbes magazine, “family-owned businesses seem more stable, more customer-friendly, more approachable and more trustworthy”. The Forbes article goes on further to say that “even the appearance of a family connection increases market visibility and consumer trust” for any family-owned brand.

Once you are able to understand this concept, you (and your family business) are ready to dive into the world of branding.

The best introduction to this great marketing strategy should come from a branding expert who will help you get to the heart and soul of your business and articulate its hidden brand message.

Once revealed, your enticing brand message will resonate with your target market and will distinctly differentiate your product from your competitors.

Investing in your branding right from the outset, with a branding expert, will see your next stage of business growth resulting in dividends accruing quickly and continuously, and potentially global expansion ahead too. 

About the author

Brand For Brands founder Stella Gianotto specialises in branding and is passionate about making branding accessible and understandable for her clients and for industry audiences. A series of industry awards and presence has led to her contributing to several books: Marketing Brands Made Easy, Social Media Marketing: Write Up Your Tweet and Well Spun: Big PR and Social Media Ideas for Small Business.

www.brandforbrands.com/stella-gianotto

By Leon Gettler >>

WITH 40 percent of jobs set to disappear over the 15 years as a result of artificial intelligence (AI) and automation, people will need to brand themselves, according to Scarlett Vespa.

A self-styled personal branding expert who calls herself the ‘Human Brand Futurist’, she said people needed to be several steps ahead of the inevitable changes.

“As the pressure builds in every industry and anxiety and different mental health issues come up, we really need to know who we are and why we’re doing it and that will become much more prevalent,” Ms Vespa told Talking Business

She said coaching was now a growth industry because people needed support in the changing climate out there.

Ms Vespa said the first thing people should do is future proof themselves by building their best self and being super-aware of what’s happening in their industry.

“The other tip is to really focus on your own personal growth and get some strength and confidence,” she said.

Ms Vespa said this was particularly important for people who are over 40 and 50 and who are finding it hard to get a job in their age bracket.

What they need instead is a change of mindset where they see themselves standing out in the job market by offering skills and experience, she said.

It’s also important for people to take a look at their skills and talents and reframing them, seeing how they can be applied differently.

Ms Vespa said people also need a brand on social media – including having their own website.

“I am very much for people buying their URL, their own name, because businesses come and go but you’ll stay there,” she said.

It is a way for people to showcase their skills. 

www.leongettler.com

Hear the complete interview and catch up with other topical business news on Leon Gettler’s Talking Business podcast, released every Friday at www.acast.com/talkingbusiness.

ends

GRAND PLAZA has created a three-day hair and beauty experiential event as a brand statement that innovates the way shopping centres can help build the small business sector.

Branded as the ‘New Year, New You’ Hair and Beauty Expo, for three days at Grand Plaza there will be special pricing, special events, complimentary treatment sessions and special prizes on offer to attract visitors from way beyond the centre’s usual catchment area. 

The expo is being presented to regular customers and visitors alike as a rare opportunity to ‘rest and unwind’ with special value treatments and products at Grand Plaza, located south of Brisbane at Browns Plains, Logan City.

The prize list and special event agenda is impressive (see below), with the Grand Plaza offering the chance for attendees to win a $1,000 voucher to spend at the centre.

Grand Plaza stores such as Napoleon Perdis, Hairhouse Warehouse, Priceline and Grand Plaza Skin and Beauty are on board for the ‘New Year, ‘New You’ Expo with exclusive giveaways, discounts and competitions, according to Grand Plaza centre manager Martine Coorey.

She said there was also an opportunity to try complimentary skincare, hair and beauty services and throughout the expo and The Beach House Bar and Grill would “also be serving up ‘mocktails’ to keep hydrated”.

 “Life is busy, but at Grand Plaza we believe everyone should take a little time for themselves, especially as we settle in to the new year,” Ms Coorey said.

“Customers can meet the experts who can provide advice on braids, lashes and skincare. It really is an opportunity to spoil yourself and try before you buy,” she said.

Bookings for complimentary consultations and treatments are essential, Ms Coorey said, and details were available through the website. The event runs from 4pm-7pm on February 7, 10am-1pm on February 8 and 10am-1pm on February 9. 

https://www.grandplaza.com.au/whats-on/hair-and-beauty-expo

 

GRAND PLAZA BUSINESSES OFFERING

HAIR AND BEAUTY EXPO SPECIAL EVENTS:

  • Napoleon Perdis is offering makeup and eyeshadow tips, as well as lipstick touch ups. Plus, visitors to the counter on the day go in the draw to win a private makeup lesson for themselves and five friends.
  • Grand Plaza Skin and Beauty is offering UltraSono Facial Treatments for pigmentation, dehydration, loss of elasticity, wrinkles, acne and sensitive skin.
  • Hairhouse Warehouse is offering a complimentary curling and hair straightening service, as well as a range of sample products for visitors to take home.
  • Salon Express is offering complimentary braiding and consultations with the team from Salon express at their braid bar and consult lab. 
  • Terry White Chemmart is offering sessions on what skincare and beauty products are right for individuals. There are educational sessions on how the La Roche Posay line range is “revolutionising skin care”. 
  • Priceline Pharmacy has courses in how to apply temporary lashes with ease with the guidance of a Priceline Lash Technician.
  • Australian Skin Clinics is offering a complimentary skin analysis and cleanse. Guests can also chat to the team about the exclusive Balense range. Plus, book a series of three high performance Microdermabrasion treatments on the day at a greatly reduced price.
  • Laser Clinics Australia is teaching visitors “everything you need to know about laser hair removal, skin treatments and cosmetic injectables” with a complimentary consultation and half price offers on first treatments.
  • Beach House Bar and Grill is offering its signature Ginger Spark Mocktail and a complimentary “drink on us” for a future visit.
  • Vintage Loves Flowers, specialising in “making your flower and decor dreams come to life” will be showcasing and treating attendees to a complimentary gift on its Thursday and Saturday sessions (not available on Friday).

#ends

By Stella Gianotto >>

RENOWNED tennis star Andre Agassi once said: “Image is everything”. That is especially true when it comes to a business logo.

As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested than a written explanation of your products or services.

As a branding expert I’ve established over 3,000 logos in my career and I’ve learned a few things about how to create an impactful logo that will help express your brand and stand out. Here are my top 10 tips to consider when designing yours: 

1. Avoid designing a logo that is too similar to another brand’s.

Once a brand has become established it starts to become recognised by the general public. If you choose (or copy) a logo design that’s too similar to another brand, your market presence may be forgotten or overlooked … as your logo is mistaken for someone else’s and, worse still, they win the business!


2. Select an appropriate and legible font
A font is just as important as the design of a logo. The font should incorporate the same feel as the business. Whether it is modern, edgy, timeless, or a sophisticated italic, it must match the overall appearance and personality of the brand or company.


3. Don’t forget about the business’s target audience
A logo design should be developed to appeal to your target audience. Your logo is used as a visual tool to aesthetically draw the attention of your target audience and communicate your brand’s message. Unless your Mum or the kid studying design next door is your target market, don’t rely too heavily on their opinion.


4. Don’t use cliché trends
Dots, swooshes, straight lines, 3D shapes; these clichés have been so overused in a logo design that they are instantly disregarded. Don’t try to ‘spruce up’ a logo with these ineffective additions either, as it will cheapen your brand.


5. Don’t rely solely on colour
Having a logo that doesn’t reproduce in black and white is a hugely common problem – even the Commonwealth Bank’s logo, when not in colour, transpires to a black square! So make sure you check that your logo’s important features work well in colour and black and white.


6. Choosing a logo that will quickly become dated
Be cautious of logos that look out of date or follow a trend that’s happening right now. A good logo design grows with the business and can withstand time as long as the business does. Don’t choose a logo that is representative of a certain decade, era or trend, or you’ll risk making your products and services seem outdated, along with your logo. 


7. Avoid vanilla
Simplicity is important, but too much is boring and sterile. A ‘vanilla’ logo design isn’t memorable and won’t speak to your target audience. Your logo must incorporate just the right amount of personality to avoid being boring and overlooked.


8. But simplicity is best
Too many styles, elements or ideas joined in the one logo design could lead to a misinterpretation of your business. A logo is designed for quick recognition and brand loyalty – too much going on will defeat this. 


9. Pay attention to space
A busy logo design with everything in it doesn’t appeal to customers. A poor logo design is difficult to decipher, especially when letters are included. The logo must be clear and crisp to resonate with your target audience at first glance. Stick with an odd number of graphic elements, one, three or five elements work well.


10. Always remember the purpose of a logo
It’s not a picture stolen from the internet; it’s not clip art, or a written explanation of your brand. A logo design should be an impactful and a succinct design that can be used to represent your business for many years to come.

 

About the author

Brand For Brands founder Stella Gianotto specialises in branding and is passionate about making branding accessible and understandable for her clients and for industry audiences. A series of industry awards and presence has led to her contributing to several books: Marketing Brands Made Easy, Social Media Marketing: Write Up Your Tweet and Well Spun: Big PR and Social Media Ideas for Small Business.

www.brandforbrands.com/stella-gianotto

By Andrew Nicholson >>

CONTRARY to what many may think, Disney is not always the happiest place on Earth.

That fact was highlighted again recently, when reports surfaced that a petition accusing the famous film studio of ‘colonialism and robbery’ had circulated and attracted more than 42,000 signatures.

The allegation surrounds the use of the phrase ‘hakuna matata’ which means ‘no worries’ in Swahili, which Disney has sought to register as a trade mark in the US. 

The mark is a famous catchphrase from the movie The Lion King which was released in 1994.

In fact, Disney first registered the mark in 1994 without any great fanfare, but the matter has again come to light now that a trailer for its live action remake of the film was released in November 2018.

Interestingly, the trade mark is only registered in relation to a fairly limited class of goods – namely T-shirts, so that Disney does not have exclusive or monopoly rights which extend beyond the use of the phrase on T-shirts.

At the time of writing, there is no similar trade mark applied for in Australia. As a result, Disney does not have any registered trade mark rights in Australia. Having the mark registered in the US doesn’t assist in the enforcement of rights in other countries.

The complaint follows a developing trend in 2018 of complaints over the use of native or indigenous language as a trade mark.

In October we commented on the battle over ‘bula’, where Florida-based Ross Kashtan trade marked the common Fijian greeting for his bar Bula on the Beach, sparking heated online debate and the circulation of a petition seeking to protect the word.

Fiji's Attorney-General said that his government was “shocked and outraged” and described the use of the bula trade mark as a “blatant case of heritage-hijacking”.

Earlier in the year, we saw a similar dispute arise out of the Gold Coast Commonwealth Games, where the mascot’s name ‘Borobi’ was adopted from the indigenous Yugambeh language – translated into English to mean koala.

In what might come as a blow to those who are petitioning Disney to cease use of ‘hakuna matata’, the decision in the Borobi case found that the Commonwealth Games Corporation's use of the word did not breach the Trade Marks Act 1995 (Cth).

TAKE OUTS

I wonder whether some other well know phrases or marks may also come under closer scrutiny, as many well-known phrases from movies and music rely on foreign or indigenous words. 

Some examples which spring to mind in relation to films include ‘Hasta la vista, baby’ from Terminator 2: Judgement Day, and ‘Carpe diem’ from Dead Poets Society.

From the world of music, we also have ‘Que Será, Será’ by Doris Day, and ‘Achtung Baby’ by U2, to name just a couple.

These examples are indicative of a growing trend.

They highlight the need to take care and to obtain proper upfront advice when selecting trade marks, as well as the need to undertake appropriately informed due diligence and background enquiries to ensure that problems don’t arise.

www.mullinslawyers.com.au

Andrew Nicholson is an intellectual property law specialist and a partner at Mullins Lawyers in Brisbane. Mullins Lawyers is a foundation Industry Expert partner with Queensland Leaders, the organisation fostering the next generation of leading Queensland-based companies.

ends

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