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Retailers ready to spoil mum this Mothers Day

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THE Australian Retailers Association (ARA) said retailers across Australia are preparing for large crowds this weekend as shoppers enter their doors in search for the perfect Mother’s Day gift.

Russell Zimmerman, Executive Director of the ARA said Mother’s Day is one of the biggest trading events of the year, with Australians spending close to $2 billion dollars on this special occasion in 2016.

In light of the mediocre retail trade figures for March, ARA is hoping the boost in consumer confidence following the Federal Budget announcement will lead to increased spending on gifts and experiences this Mother’s Day.

“For many Australians, Mother’s Day is a day to celebrate the special women in their lives, whether that be their own mother, grandmother or the mother of their children,” Mr Zimmerman said.

“Mother’s Day is a gift giving celebration as many shoppers enjoy spoiling their mums on this day with flowers, jewellery and a lavish night out.”

With many Australians feeling especially generous in the lead up to Mother’s Day, the ARA believe specific retail categories will receive a significant boost in sales this weekend.

“Florists, fashion retailers, jewellery stores, confectionary merchants, restaurants, cafés, online gifts and experience retailers will receive the most engagement this weekend,” Mr Zimmerman said.

“In fact, restaurants and cafés are often booked out well in advance for Mother’s Day as we continue to see consumer experience gain more traction during these family focused celebrations.”

With a significant increase in customers choosing to buy experiences over tangible products, ARA expects to see the continuation of the customer behavior trend over the Mother’s Day trading period.

“As consumer values continue to evolve, we will see shoppers increasingly opt for non-traditional gifts and packages to spoil their mums this Mother’s Day.” Mr Zimmerman said.

About the Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s $310 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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