Mumbrella Automotive Marketing Summit

23 August 2017 9:00 am

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Amora Hotel Jamison Sydney

Mumbrella Automotive Marketing Summit

 

Don't miss out on earlybird savings before July 19  
 

GM Holden marketer Mark Harland to present keynote at Summit

 
GM Holden's marketing boss, Mark Harland, will unpack how marketers can help to change consumer thinking to establish the electric car as the vehicle of choice in a keynote presentation at the Mumbrella Automotive Marketing Summit.

He will be joined at the Summit by Google’s Industry Head for Automotive, Cathy Collins who will be exploring how data can drive value and new services in the industry.

And with the arrival of Amazon, get insights from Bill Gillespie, GM of Brand and Franchise Development for Hino Trucks, on how commercial vehicles are being impacted and how marketers can meet the challenges ahead to ensure they remain competitive.
 
And while some see car sharing as a threat to manufacturers, Chris Noone, CEO of DriveMyCar, will explain how it actually gives savvy automotive brands a new opportunity to connect with customers.
 
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NEW SPEAKERS

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MARK HARLAND

Executive Director – Marketing,
GM Holden/General Motors International

 
 

Keynote: Marketing the Car Without a Tail Pipe. Automotive Marketing Under a New Mobility Paradigm

 

In this session you'll hear from a leading industry expert on the lesson learnt from launching the electric vehicle overseas. Hear about the challenges and opportunities associated with an alternative propulsion system, data and connectivity, the impact of car-sharing, autonomous driving and what this means to marketers tasked with changing the thinking of consumers to establish the electric car as the vehicle of choice.

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CATHY COLLINS

Industry Head, Automotive, 

Google

 
 

Data is The New Oil

 

Growth is getting harder, so marketers need to get smarter. Data is key - there are vast quantities of it at our fingertips and yet utilising it to the fullest extend proves difficult for most. In this session Google will talk about how data can drive value and new services for the automotive industry, how connectivity and digitisation will affect marketers, and what must be done to harness the power of data going forward. 

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BILL GILLESPIE

General Manager - Brand and Franchise Development,
Hino Motor Sales Australia

 
 

Telematics, Amazon and Driverless Trucks - The Future of the Commercial Vehicle Market

 

Commercial vehicles represent a large segment of the Australian automotive market and like the passenger vehicle market, it too faces challenges from disruptive technologies and changes to the 'last-mile' online freight, with the arrival of Amazon. Hear from industry expert marketer on what this means for marketers of commercial vehicles, how Hino are meeting the challenges and how data will play a vital role in ensuring they remain competitive.

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CHRIS NOONE

Chief Executive Officer, 
Collaborate Corporation

 
 

The Sharing Economy, a Marketers Friend or Foe?

 

On the surface, the advent of car sharing and peer-to-peer rentals may pose a major threat to automotive manufacturers, but it also presents a great opportunity for automotive marketers to embrace change and connect with customers in new ways. Hear from Chris Noone, CEO of DriveMyCar, which has recently collaborated with Uber, RACV, Subaru and Trivett, on how automotive brands have leveraged peer-to-peer rentals to deliver an innovative approach to experiential marketing.

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EARLYBIRD INDIVIDUAL TICKET
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$495+GST
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This is what you can expect...

 
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LOCATION

Wednesday August 23, 2017

Amora Hotel Jamison Sydney
11 Jamison Street
Sydney, NSW 2000
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