Mumbrella 360 Conference

07 June 2017 09:00 - 08 June 2017 17:00

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Hilton Hotel Sydney

Mumbrella 360 Conference
 
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Mark Ritson to ‘Make Marketing Great Again’ and Why Being Predictable is a Dying Art

Professor Mark Ritson is the latest to join the Mumbrella360 lineup. Ritson will present on how to improve marketing performance, addressing topics including “the murky ticket clipping shitfest of programmatic”, agency transparency, media neutrality, targeting everyone, CSR and walled gardens.
 
Meanwhile, research reports into how Australians are using messaging apps as brands ready for a battle to own CX; and how to create a culture brand in the post-Brexit and Trump world, are among the exclusive studies that will be unveiled and discussed at the event.

And in a climate where marketers and agencies seem addicted to change, a panel of high-level marketers will explore the decline of brand consistency in Australia, while sharing tips on how to build trust through consistency in spite of industry realities.
 
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NEW SESSIONS

 

Make Marketing Great Again: Seven Ways to Improve Performance

 
In this entertaining and applied session, Professor Mark Ritson from the Melbourne Business School, picks out seven distinct areas for marketers to improve their game, examining case studies of companies that get it right, and wrong.
 
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The Dying Art of Being Predictable
(and Decline of Brand Consistency)

 
Most marketers would subscribe to an anthropomorphic model of branding where brands are like people: to establish a relationship, you need to be predictable and trustworthy. Yet so many Australian brands chop and change how they present themselves. This panel will explore the decline of brand consistency in Australia, highlighting the industry’s worst culprits while sharing tips on how to build trust through consistency in spite of industry realities.
 
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DERRY SIMPSON
MD, Strategy & Innovation, 303 MullenLowe
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JONATHAN KERR
Director of Marketing & Digital, Auto & General, Budget Direct
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ANNA
PEARCE
Head of Marketing, P&N Bank
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JON
MCKIE
Chief Strategy Officer, 303 MullenLowe
 
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DOUGLAS NICOL
Co-Founder/Creative Partner, The Works
 

Bot Wars: Is Your Brand Ready for The Battle to Own CX on Messaging Apps?

 
Australian marketers have yet to fully experiment and understand the possibilities of using bots in messaging apps. Intelligence will come from the latest release insights from The Works’ award-winning Datafication research project. This session gives a helicopter view of the big picture on messaging apps and practical insights and tips at a tactical level. 
 
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How to Create a Culture Brand in a Post-Brexit, Trump World

 
Culture Matters. It matters to people, so of course – it matters to brands. Now more than ever people want brands to take a stance. Not just simply reflecting culture but challenging & shaping it. Can a culture brand even exist in a time when ‘diversity’ is out, and ‘segregation’ is in? We will ask our diverse – and very opinionated – panel of experts what they think.
 
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LOUISE EYRES
AANA Board Member / Group GM Marketing, ANZ
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AL CRAWFORD
Strategist & Former Executive Planning Director, Clemenger BBDO
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HELEN KELLIE
Chief Creative Officer, SBS
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NICOLA HEPENSTALL
MD, Hall & Partners / Open Mind
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RICHARD KING
Managing Partner, Melbourne, GRA Cosway
 
 

EARLYBIRD ENDS APRIL 12

NETWORKING & EXPO
 
$799+GST
Access to Mumbrella360’s networking afternoon, roundtables and exhibition floor.
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2 DAY EARLYBIRD
$2199+GST
$1499+GST
Earlybird Rate

Save $700 off the price of a standard ticket if purchased by April 12.
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3 DAY EARLYBIRD
$2499+GST
$1799+GST
Earlybird Rate

Save $700 off the price of a standard ticket if purchased by April 12.
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DETAILS

June 6: Mumbrella360 networking
June 7-8: Mumbrella360 conference

Hilton Hotel Sydney
488 George Street
Sydney, NSW 2000
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