ARTISTS who use the Australian Cultural Fund (ACF) to fundraise now have new digital tools at their disposal.
All ACF artists now have access to their own personalised dashboard, giving up-to-the-minute intelligence and data about their supporters, the number of people visiting their campaign page and where those supporters are coming from.
This unique feature gives ACF artists a fundraising edge as artists can see where their promotional efforts are having the most impact, and make informed decisions about where to invest fundraising time and energy.
An ACF spokesman said the knowledge generated by the dashboard made marketing and promotional decision making much more intuitive.
“Was your new video post really popular on a Thursday? Consider a regular #ThursdayVideo update? Is most of your traffic coming from Twitter? Might be time to schedule more tweet … Five new donors in the past few days? Message them directly from the ACF to say thanks, and encourage them to spread the word about your project …” the spokesman said.
The ACF dashboard offers extraordinary insights into current and potential supporters, and adapting any fundraising strategy to the way they are behaving.
ACF artists can also now fully integrate their ACF project page with Google Analytics.
Since Creative Partnerships launched the new ACF platform – australianculturalfund.org.au – 20 months ago, it has helped hundreds of artists raise more than $3.8 million to fund their art.