BYRON BAY can easily argue its case for being Australia’s favourite leisure destination, but now the region is enticing the business events market.
vast array of activities on offer in Byron ensures that conferencing is not only unforgettable, but delegates return motivated and energised.
“Byron is the perfect place to get conferencing delegates moving and motivated,” Byron Business Events Bureau executive officer Jen Murphy said.
Ms Murphy said the region was able to help companies to realise the research that proved healthy changes in employees would deliver better business returns.
She said research by the Harvard Business Review shoed that some workplace wellness programs had delivered a return of $2.71 for every dollar spent.
“Conferencing with a wellness aspect supports and encourages employees to be healthy and perform better,” Ms Murphy said.
“Byron’s pristine natural beachside and forest environments provide plenty of activity options for delegates to get outdoors, have fun and participate in team building activities like surfing, hot air ballooning, kayaking, whale watching, circus arts and cooking.
“In Byron the outdoor activities are so good that you might have trouble enticing your delegates back into the conference room,” she joked.
Ms Murphy said Byron’s natural beauty, prolific wellness culture and host of exciting activities “gives companies the greatest potential to invigorate their people, foster teamwork and enhance creative thinking, which in turn boosts business returns”.
Staffed by a team of highly experienced conferencing professionals, the Byron Business Events Bureau was formed to support the growing interest in Byron as a conference and business events destination.
“Byron is Australia's best conference destination,” Ms Murphy said. “That’s because it’s easily accessible, with stunning world class venues and quality suppliers, that give delegates unforgettable experiences in team building and development.”