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Davos – ain’t it tweet?

FOR what it’s worth, the highest trending topic ahead of the World Economic Forum (WEF) in Davos, Switzerland this week is 'geo-politics'.

The Twitter accounts of WEF participants attending this year's annual meeting, from January 17-20, have settled into regular ‘geo-political’ references, according to reports from KPMG International’s WEFLIVE monitoring of the event.  

Mentions of 'Trump', 'Brexit' and 'Elections' were among the top keywords driving this geo-political conversation by those registered to attend WEF Davos.

According to KPMG, WEF participants have published more than 108,000 tweets over the past four months.

A WEFLIVE spokesperson said activity also suggested that the theme of the 2017 event, Responsive and Responsible Leadership, resonated well with WEF attendees, “clearly voicing their sentiments as they relate to political leadership and the rise of populism throughout the globe”.

Outside of the political realm, discussions on the topic of ‘women’ also surfaced to the top of participant Twitter activity, with content highlighting important issues around workplace inequality. There have also been spikes in issues related to the UN Sustainable Development Goals and the impact of safe drinking water on the lives of the world’s most vulnerable women. 

Of those WEF participants registered for Davos 2017, singer, songwriter and education advocate Shakira (@Shakira), who will be receiving an award at Davos for her leadership in improving the state of the world, tops the list of the most influential WEF participant on Twitter.

Bill Gates (@BillGates), co-founder of Microsoft and devoted philanthropist, and Cory Doctorow (@doctorow), Canadian-British blogger, journalist and science fiction author, ranked second and third respectively.

In terms of the location of the Twitter engagements – that is, retweets, replies and likes – of the participants’ tweets, the US, the UK, India and Mexico were the top four contributing countries.

KPMG’s WEFLIVE is suggesting that these locations are most affected by current geo-political topics.

Developed by KPMG International in 2011, WEFLIVE is a data visualization platform that aggregates Twitter data from WEF participants and what the world is saying in response. WEFLIVE. Called a ‘window to Davos’ – the site has had one mission since its launch: to help the global audience understand and engage with the WEF Twitter dialogue.

A KPMG spokesperson said, “In order to achieve this, the platform focuses on smart data analysis and rich, interactive visuals.”

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