AUSTRALIAN software company MSL Solutions (MSL) has acquired Verteda Limited, one of the UK’s biggest providers of hospitality software products.
This gives Brisbane-based MSL a strong foothold in the lucrative UK hospitality industry, as the software company continues to grow domestically and internationally.
MSL managing director and chief executive Craig Kinross said adding Verteda to its growing list of solution brands was a natural fit
Mr Kinross said Verteda’s current customer list reads like a who’s who of market leaders across sports and entertainment venues, hotels, and restaurant chains.
“The UK hospitality market is expansive especially in our key targets of stadium, golf and venue management which opens up a host of new revenue streams,” Mr Kinross said.
“We are very excited to begin this new partnership and look forward to providing the UK hospitality industry with our innovative MPower platform which helps food and beverage clients build lasting customer connections.
“The Verteda brand and business is strong and its executive team has the experience and commitment to drive growth in the UK and select global markets. We can now build upon existing market conditions in the UK and internationally to provide increased solutions to both Verteda and MSL customers.”
Mr Kinross said MSL’s MPower technology platform and technical expertise and development skills complement Verteda’s offering in the UK market where the company also enjoys successful partnerships with a similar client base.
Verteda’s management structure remains in place with managing director Adrian Burns continuing to lead the team from its base in Warrington, Cheshire.
“MSL’s purchase will shape Verteda’s future in many positive ways, including accelerating our strategic direction in optimising sales and the support of hospitality solutions in other regions,” Mr Burns said.
“In this fast-paced industry in which technology trends and consumer behaviours change rapidly, our solutions and those of MSL are perfectly aligned. All of our existing customers should be aware it is business as usual and there will be no change to the Verteda brand or excellent service.”