‘Recommendation’ effect drives success for Jeunesse skincare products

JEUNESSE Global Australia, a skincare and wellness products brand, has just seen a record $13 million month of sales across its existing markets of Australia, New Zealand and Fiji – and it credits rapid success to its ‘family’ approach to network marketing.

Since it launched Australasian operations in 2012, Jeunesse Global Australia has attracted more than 46,000 distributors for its wellness, skincare and anti-ageing products, and amassed an 884 percent revenue increase over four years.

Network marketing is not new to the skincare products industry, with some of the world’s most successful brands such as Mary Kay and Avon having been built this way. 

But Jeunesse Global Australia general manager, Rachel McVinish said Jeneusse had adapted the model to suit modern society and modern aspirations.

Ms McVinish attributed the fast growth in this region to brand connection, incentives and an increase in distributor sign ups due to the flexible lifestyle the Jeneusse brand offered.

“Jeunesse provides an incredible business opportunity that combines a passion for quality product with a growing need for flexibility and freedom to earn an income,” Ms McVinish said.

“You simply cannot sustain a business without a quality product, so this is paramount to our success. But it’s our brand loyalty, promotions and increasing distributor base that is making Jeunesse stand out from other networking marketing options.

“Every day mums, dads, professionals, students and retirees are earning a solid income for their efforts, and that results in satisfied customers.”

In February this year, she said, the company recorded a 296 percent year on year growth, bringing the month’s sales to $13 million. That was up $10 million on its $3 million revenue declared in February 2016.

Ms McVinish said the growth would continue for the skincare brand, with the introduction of ZEN Project 8 to the product range earlier this year.

She said the eight-week weight management program developed by US nutrition and fitness expert, Mark Macdonald, complemented the brand’s current supplement range, and would further propel Jeunesse into the realm of wellness products.

As a member of the Direct Selling Association of Australia, Ms McVinish said Jeunesse was proving that professionalism, an achievable business model and a high standard of consumer protection certified network marketing as a legitimate and rewarding income opportunity for men and women wanting to work their own hours.

Direct Selling Australia managing director Gillian Stapleton said the industry body represented more than 70 members who used the direct selling channel to connect customers with the product.

“The companies we represent, including Jeunesse, engage with over half a million Australians, and contribute over $1.4 billion to the local economy annually,” Ms Stapleton said. “The industry continues to experience growth, with new companies choosing this business model and international companies entering the market.

“Consultants enjoy the financial freedom, lifestyle, recognition, training and development that direct selling enables them.

“Where traditional nine-to-five jobs limit earning capacity, direct selling offers unlimited opportunity and potential,” Ms Stapleton said.

A 2013 Deloitte study on the social and economic impacts of network marketing found that flexibility was a fundamental reason for becoming a consultant.

Ms McVinish said further evidence for Jeneusse Global’s successful marketing approach came from a 2013 Nielsen survey, Under The Influence: Consumer Trust In Advertising, which reported that 84 percent of consumers said they either ‘completely’ or ‘somewhat’ trust recommendations from family, colleagues and friends about products and services.

“It is little surprise that more people are turning to people they know for product advice and purchasing,” Ms McVinish said.

She believed that, coupled with the rising number of small businesses registering to trade, network marketing was fast becoming a preferred business opportunity for many Australians.



TechOne keys in partnership deal with Qattro properties

ENTERPRISE software innovator TechnologyOne has partnered with Qattro to tackle the property group’s expansion on a national scale.

With an expected turnover of more than $100 million in the next financial year, and offices opening across Australia, South Australian owned and operated property group Qattro  had partnered with TechnologyOne to deliver “a scalable, integrated enterprise solution that will accommodate expeditious growth,” according to Qattro managing director Bradley Jansen. 

“We have a complex business, but TechnologyOne gives us a system that will not only keep up with our fast pace, but stay one step ahead with constant innovation,” Mr Jansen said.

TechnologyOne executive chairman Adrian Di Marco said the partnership highlighted TechnologyOne’s position as an innovative partner for the property development industry.

“TechnologyOne delivers a solution that enables Qattro to grow and stay ahead in the competitive property development sector,” Mr Di Marco said.

Qattro recently rolled out TechnologyOne’s enterprise solution to manage the end-to-end property lifecycle from a single solution, enabling it to achieve higher levels of scalability, flexibility and accuracy.

“Our number one financial challenge is managing the complexity of having 25 to 30 different legal entities,” Mr Jansen said.

“TechnologyOne’s OnePropertyDevelopment solution allows us to automatically move money between bank accounts so we never have to log in and out of systems - it’s a one stop shop that takes care of the inter-company capital flows seamlessly and under the hood.

“We aren’t constrained anymore and can operate more efficiently, despite the complexity of our business. It will save us up to five days in manpower a month. 

“Human resource management enables employees to request leave no matter where they are and have their manager electronically authorise it, eliminating paperwork. Managing our payroll transactions in one spot is significantly more effective than our old system, where we would have six or seven different data files for the different employer companies.

“As for contract and project management, the solution provides a single source of truth, allowing us to control cost down to the most granular level, while maintaining seamless integration through disbursing to financial accounting ledgers.”


Aussie tech co. MSL buys UK group

AUSTRALIAN software company MSL Solutions (MSL) has acquired Verteda Limited, one of the UK’s biggest providers of hospitality software products.

This gives Brisbane-based MSL a strong foothold in the lucrative UK hospitality industry, as the software company continues to grow domestically and internationally.

MSL managing director and chief executive Craig Kinross said adding Verteda to its growing list of solution brands was a natural fit

Mr Kinross said Verteda’s current customer list reads like a who’s who of market leaders across sports and entertainment venues, hotels, and restaurant chains.

“The UK hospitality market is expansive especially in our key targets of stadium, golf and venue management which opens up a host of new revenue streams,” Mr Kinross said.

“We are very excited to begin this new partnership and look forward to providing the UK hospitality industry with our innovative MPower platform which helps food and beverage clients build lasting customer connections.

“The Verteda brand and business is strong and its executive team has the experience and commitment to drive growth in the UK and select global markets. We can now build upon existing market conditions in the UK and internationally to provide increased solutions to both Verteda and MSL customers.”

Mr Kinross said MSL’s MPower technology platform and technical expertise and development skills complement Verteda’s offering in the UK market where the company also enjoys successful partnerships with a similar client base.

Verteda’s management structure remains in place with managing director Adrian Burns continuing to lead the team from its base in Warrington, Cheshire.

“MSL’s purchase will shape Verteda’s future in many positive ways, including accelerating our strategic direction in optimising sales and the support of hospitality solutions in other regions,” Mr Burns said.

 “In this fast-paced industry in which technology trends and consumer behaviours change rapidly, our solutions and those of MSL are perfectly aligned. All of our existing customers should be aware it is business as usual and there will be no change to the Verteda brand or excellent service.”



Australia Post partners with Alibaba to help SMEs export to South-East Asia

AUSTRALIA POST has negotiated an expanded relationship with the world’s biggest online retailer, Alibaba, to help Australian businesses export to potentially millions of consumers across South-East Asia.

The partnership will see Australia Post extend its online storefronts beyond China to Malaysia, Singapore and Indonesia, creating an online platform for Australian businesses to sell products across the region.

The Australia Post-branded storefronts will establish the first Australian marketplace within South-East Asia’s leading e-commerce network Lazada, of which Alibaba has a majority shareholding.

Lazada provides merchants with direct access to more than 560 million consumers in six countries and features a wide product offering in categories ranging from consumer electronics and household goods to fashion and health products.

Australia Post executive general manager for parcels and StarTrack CEO, Bob Black said the South-East Asian expansion built on Australia Post’s strong relationship with Alibaba.

“We are committed to supporting local Australian businesses and delivering eCommerce solutions that make it easier to grow their businesses whether that be across Australia or overseas,” Mr Black said.

“International expansion can be daunting for many businesses, particularly small and medium sized enterprises (SMEs). That’s why we are proud to have partnered with Alibaba to help give Australian businesses access to the booming e-commerce sector in China and now the lucrative South-East Asian market.”

Mr Black said Australia Post also planned to open storefronts on Lazada’s other sites in Vietnam, Thailand and the Philippines beyond this year.

Australia Post’s relationship with Alibaba has already enabled Australian businesses to sell their products across Alibaba’s key platforms since 2014, including Tmall Global, Global TaoBao and